Shein moves one step closer to a London IPO: The retailer filed confidentially to go public in the UK as it struggles to navigate tensions between the US and China.

Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

Magazine Luiza helps AliExpress expand its foothold in the Brazilian market: The two struck an unusual deal to sell on each others’ platforms.

The ad industry’s AI use hits a high point: A majority (91%) of agencies implement the tech while the workforce grows uneasy about job security.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.

EU competition regulators accuse Apple of DMA violations and excessive store fees. Consequences could include fines up to $38 billion and delays to its AI pivot.

Apple’s new tolerance for game emulators is good for gamers and could help appease regulators’ gatekeeper concerns.

Y Combinator and 140 AI startups oppose California’s Senate Bill 1047, fearing its restrictions will stifle innovation and harm talent retention.

Formula One and Amazon strike an AI partnership: Amazon’s AI deal with the NFL has attracted interest from F1, and its streaming rights will soon be up for grabs.

Although its servers need a lot of energy and water to operate, Microsoft is putting its focus on AI innovation rather than subsea research.

US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.

For advertisers—and consumers—the biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.

“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.

68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.

50% of US employees and a third of international staff stay remote despite the loss of job promotions. The divide between RTO and remote employees is an ongoing challenge.

Australia may let merchants add BNPL surcharges to pass these costs on to consumers, but this likely won’t solve the problem

For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs

This limits the networks’ opportunities in the market as they try to capture growing travel spend