On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Docs need privacy protection too: Assaults, harassment, and threats on clinicians are growing. A new service claims to track down and erase their personal contact information from public websites. But it’s just a point solution.
Generative AI moves into the clinic: AI models are getting closer to predicting a cancer patient’s response to immunotherapies. They could speed up drug development and keep some patients from potentially harmful treatment. But it will take time.
Access to care shouldn’t be a privilege: A new report finds that white individuals and those with higher incomes tend to have greater access to a healthcare professional compared with minorities and the underserved. Providers and marketers have an opportunity to close the gap.
Disney acquires Comcast's 33% Hulu stake: The move solidifies its standing in the shifting streaming landscape.
Bad news for news publishers: The percentage of US adults who closely follow news developments continues to decline—pushing advertisers to platforms with healthier viewership.
The Bletchley Declaration, signed by officials from 28 countries, aims to tame AI’s unchecked global expansion, but long-term commitments are in question.
The iPhone maker hits its longest sales slump since 2001. Struggles in China intensify while Huawei rises and the smartphone market becomes saturated.
Amazon leaks show the power of football streaming rights: The company expects two new ad products for Thursday Night Football to bring in $100 million this year.
Companies hit with big bills over Meta’s ‘free’ open-source AI model: Llama 2’s high cloud costs could be an opportunity for OpenAI to bring new cost-conscious customers on board.
38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.
Netflix ad tier hits 15 million subscribers: The ad-supported subscription gained 10 million new subscribers since May thanks to password-sharing changes.
Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Shopify’s sharper focus is paying off: The company is increasingly bullish about its results for the remainder of the year after beating analysts’ top- and bottom-line expectations in Q3.
Mercado Libre defies gravity: The company continues to defy Latin America's challenging macroeconomic environment.
Uber and Lyft are rapidly expanding their advertising platforms to take advantage of this growing user base—one that may prove to be a major audience for advertisers.
Starbucks, DoorDash, Mondelēz beat expectations as consumers spring for affordable indulgences: Shoppers continue to spend big on food delivery, snacks, and pumpkin spice lattes.
The much-hyped “Ozempic effect” looks increasingly like a myth: Shoppers on GLP-1 drugs aren’t buying less, although what they put in their baskets is changing.
Seniors are getting more care, and insurers have to deal with it: Medicare Advantage members’ healthcare utilization is increasing. How will health insurers respond?
Public trust in healthcare is waning: Mistrust of public health institutions and presidential candidates is largely a matter of political partisanship. Healthcare providers and marketers, get ready for 2024.