Getir pivots to grocery with FreshDirect acquisition: But that may not be enough to win shoppers over, especially as delivery platforms like DoorDash and Uber Eats push deeper into quick commerce.
Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.
Holiday ads embrace shoppable media: From AI ads to QR codes, major brands like Walmart and Home Depot pair with streamers for a seamless purchase experience.
Meta’s generative AI tools aren’t open to all: Political advertisers and those in other prickly industries will be barred from using its AI-driven ad products.
Former podcast laggards to take the lead: Latin America will overtake North America’s dominance in listeners in 2025, with China moving into the top spot by 2027.
Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
Gaming giants surpass expectations with robust earnings and increased user engagement by releasing new games and expanding into other forms of entertainment.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.
Its Gauss AI is coming to upcoming Galaxy smartphones—a first for the industry. It could be the beginning of wider AI integration.
Amazon’s Olympus AI could transform ecommerce, Alexa, and the cloud: Amazon is working on improving its generative AI standing. Its online presence and Anthropic partnership could help it stand out.
ChatGPT suffers ‘major outage’ affecting millions globally: A 90-minute outage Wednesday morning raises questions about the reliability of generative AI platforms amid growing enterprise demand.
Data on troops sold cheaply to marketers: Potential for illicit use of personal vulnerabilities by advertisers
Record employment for the US ad industry: A labor report shows the industry reached all-time highs, but fears about AI taking jobs loom large.
As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.
Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our “Attention! Trends and Predictions for 2024” summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.
Walmart will offer sensory-friendly hours at all its stores: The retail giant’s decision to make its stores more inclusive offers a simple template that other merchants can follow.
There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.
The UK’s cost-of-living crisis is squeezing household budgets: While sales volumes fell in October, consumers did stock up on lower-priced indulgences such as cosmetics and food and drink.
How much do healthcare influencers cost? A new tool from MedFluencers claims to calculate what they’re worth based on factors like follower counts and online popularity.