Most mobile games in the market are free-to-play, thanks in large part to advertising. According to October 2015 data, interstitial formats are the most popular ads served within these games.
Young people in Brazil spend the most time with mobile devices, according to September research, and Facebook is likely a major recipient of their attention. Google is the No. 2 mobile property in the country.
At first mention of the internet of things (IoT ) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Nearly all teens in Germany own some kind of mobile phone, according to a November 2015 study by Medienpädagogischer Forschungsverbund Südwest (MPFS). Basic mobile ownership is almost identical for males and females, but a deeper look into the survey’s responses reveals some gender divides when it comes to other digital devices.
Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.
Many brands prefer to upload their videos directly to Facebook, according to research from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network.
Digital shoppers in Canada have made mobile a part of their path to purchase, but a solid majority of sales still come from the desktop, according to research. Organic search and referral traffic are helping to drive the most transactions.
Steve Chadwick, director of marketing communications at Verizon Enterprise Solutions, told eMarketer about the company’s content strategy and results.
Shopping at brick-and-mortar stores has long been a rite of teen passage in the US—though socializing may be at least as important as the shopping itself. But teens, like millennials before them, now prefer shopping via digital channels, according to one survey.
Search engine optimization (SEO) professionals consider social shares and unique visits the most important KPIs for a piece of blog content, according to a December 2015 survey.
Facebook is all about staying in touch with friends for just over half of users in Vietnam, according to October 2015 polling. Other research confirms that Facebook is the top social site in the country, and that chatting with friends is the No.1 activity.
Mobile has become an important channel for shoppers as they research and purchase products. According to 2015 research, these “mobile warriors” skew younger as well as female
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Alexandre Sagakian, vice president of research and data at Qriously, discusses how college students engage with ads.
Video is taking over mobile data in the UK, according to 2015 data. The rise of 4G may be one reason, as eMarketer estimates two in five mobile phone users in the country will watch video this year.
Internet users in Japan who are exposed to mobile video ad campaigns have better awareness, interest and purchase intent than those who aren’t—but it helps brand metrics even more when such ads are combined with TV commercials.
Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options. And many plan to this year, according to an October 2015 survey.
Moz, an inbound marketing tool provider, publishes at least one piece of content every day. CMO Annette Barnes Promes reveals why content is so essential to Moz's business-to-business (B2B) customer acquisition strategy and how the firm tracks and measures the success of its program.
There are significant differences in how tolerant digital video viewers in Latin America are of pre-roll ads depending on what device they’re using, with mobile viewers skipping ahead at higher rates. That’s the case even for the shortest of pre-rolls.
eMarketer estimates that Spain was home to 17.5 million people who made at least one purchase via digital channels in 2015. This year, eMarketer forecasts that figure to reach 18.5 million, with 62% of all internet users in Spain spending a collective $17.9 billion on retail ecommerce purchases.