Health claims denials hurt patients and providers: The rate at which health insurers are denying claims is hurting some patients’ health as well as some hospitals’ bottom lines. Regulators and legislators may take action.
Older consumers need help with health literacy: Almost 40% of adults over age 40 have used online health information rather than consult a doctor. And they’re not very smart about what they think they know.
Charter Spectrum blames loss of 100,000 subscriptions on Disney: A carriage fee battle between the video providers ushered in the next stage of the pivot to streaming.
Studios and actors haven’t agreed on AI rules: As strikes continue, studios are expected to lower their year-end outlooks.
Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.
Regulators want to know if it was a tactic to preserve search monopoly. Losing the case could result in breaking up lucrative exclusivity deals.
Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.
YouTube's exclusive NFL stream hit by glitches: Despite prior praise, fans face buffering and pixelation during prime games.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.
In the race for next-gen chipsets, Qualcomm, Nvidia, AMD, and Apple are pushing boundaries in AI and performance, promising to revitalize a flagging PC market.
A new rule addressing lending discrimination in online banking marks the most significant revision to the Community Reinvestment Act (CRA) in nearly three decades.
Consumer spending propelled both networks’ volumes upward in Q3. But new rules from the Fed could put a damper on their debit programs.
More than half (52%) of US adults have either used shoppable commerce (buying a product by clicking a link directly within or next to a video) before or are interested in it, according to an Insider Intelligence survey conducted by Bizrate Insights. The majority of those who have used it, however often, identify as male (23%) and are between ages 18 to 34 (31%).
Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.
Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.
Creator platforms like YouTube have started folding generative AI tools into their products. That means creators and marketers could be using generative AI tools without even realizing it. Advertisers on YouTube have already been taking advantage of AI through recommendations, optimization tools, and other ad solutions, said Tara Walpert Levy, vice president of Americas at YouTube, speaking at Advertising Week New York 2023.
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.