Ocado partners with The Trade Desk to capitalize on retail media demand: The move lets marketers apply insights from the grocer’s first-party data to improve targeting and attribution.
Meta’s new network could woo disaffected Twitter users: Alternative service in development would replicate the digital town square model.
More wealthy shoppers are signing up for Walmart+: The retailer has more than doubled its penetration among affluent households, but Amazon still has a resounding lead.
It’s working with homegrown wallet Lynk so customers can receive remittances, which will aid its digital push.
5G mobile service revenues will reach $310 billion globally this year, according to Juniper Research. In 2027, that figure will rise more than twofold to $625 billion, as the world upgrades from 3G and 4G.
Stitch Fix and Etsy feel the heat from SVB’s meltdown: While Etsy’s exposure is minimal, Stitch Fix’s loss of a $40 million credit line could hurt its turnaround strategy.
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.
“We’re showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,” said senior forecaster Ethan Cramer-Flood at our recent “Attention! Seizing the Retail Media Opportunity” summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.
GM can’t afford workers and EVs: It’s offering the bulk of its US salaried employees voluntary severance. We can expect inflation, high interest rates, and automation to weigh on industry jobs.
Yet another rapid grocery startup bites the dust: Food Rocket shut down less than a year after raising $25 million from Alimentation Couche-Tard.
The lipstick effect powers Ulta Beauty past $10 billion in revenues: Despite trade-downs elsewhere, consumers’ appetite for premium beauty brands continues to grow. (This article was written with the assistance of ChatGPT.)
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Xi Jinping moves to solidify control of China’s business, economy: A unanimous reappointment ensures Xi and his cohorts’ control over China’s future while businesses find workarounds for US restrictions.
TikTok assembles its legal team: Embargoes are escalating globally, forcing TikTok to refocus its efforts on upcoming legal battles. Legal woes could curtail growth and allow competitors to take back users and market share.
There’s lessons to be learned from Discord’s AI missteps: The messaging app is launching OpenAI-fueled AI tools that have users loudly concerned about privacy.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
CTV devices now account for a significant amount of time consumers spend with digital media. That’s a major reason why time spent with digital video will exceed time spent with TV this year.