Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.
Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Walmart is taking a page from Amazon: The retailer looks to diversify its revenue streams by growing its ecommerce, retail media, and services businesses.
The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.
The race is on for marketers to bolster their first-party data strategies. But navigating the collection, organization, and activation of that data can be tricky. Here are four tips from experts to help you get started, including creating a “primary source of truth” and keeping your tech stack up to date.
Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren’t standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.
TSMC hiring thousands while rest of chip industry cuts back: The Taiwanese chip giant will take its competitors’ talent to augment its expertise and could alter the global technology landscape for years to come.
Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey
Digital health startups to watch: This week, we spotlight tech-focused fertility clinic Kindbody and AI-powered coding platform CodaMetrix on the back of fresh funding.
Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.
US-China tech tensions near a boiling point: Beijing gave the US a stern warning to back off on tech restrictions. Companies should prepare for confrontation through cybersecurity and supply chain resilience.
Paramount’s potential BET sale could be a win-win: A deal could allow the media giant to focus on its streaming services and advertising innovation
Investors have faith in the future of gaming: Ex-Riot Games execs have secured $55 million in Series A funding to create a hit.
Record viewership for women’s sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women’s sports primetime slots.
Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.
ChatGPT earns Microsoft a $2T market capitalization: So far, Microsoft’s bold generative AI bet has paid off, with ChatGPT integrations promising major profit gains. Reckless mistakes could derail the success.
The valuations of Revolut and Varo Bank were slashed amid question marks over both neobanks’ bottom lines.
Open banking fintech Abound raised £500M to help grow its consumer lending platform, which uses AI to offer cheaper loans.