Climate tech funding wanes, but backing for carbon removal surges. Meanwhile, California legislation demands corporate emissions transparency, which could force Big Tech to double down on net zero initiatives in 2024 or risk penalties.
A 4.7% decline in 2023 outpaced earlier forecasts. The addition of AI-capable chips could accelerate upgrade cycles, maintaining premium smartphones’ dominance in 2024.
Retailers are more focused on their bottom lines: With interest rates high, retailers grew more conservative in their staffing throughout 2023.
33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
The partnership will help PayPal grow Braintree—which is one of its core focuses
The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook
Uptake has been slower than anticipated, and we may not see FedNow’s impact on the payments industry for years to come
And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.
As privacy legislation evolves, digital marketing faces new challenges: Adapting to laws like GDPR and CCPA is reshaping strategies and emphasizing ethical practices.
Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.
Before retail media, brands would pay retailers to market their products, but weren’t necessarily involved in how they were promoted. “Now, it’s more of a conversation,” said Melanie Babcock, vice president of Retail Media+ and monetization at The Home Depot. Retail Media+ is The Home Depot’s retail media network.
An unprecedented ITC ruling based on claims that Apple infringed on blood oxygen monitoring patents leaves the tech giant no recourse but to temporarily pull its devices.
On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.
The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.
Adapting to consumer preferences: YouTube's new approach features longer but fewer ad breaks on connected TVs.
AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.
Luxury faces more muted growth prospects: An excerpt from our report explains how and why luxury sales growth will slow in the coming years compared with the explosive growth seen in the recent past.
2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.