Google lays off more staff during critical period: It joins other tech firms in a new round of layoffs, intensifying concerns about further reductions despite improved market performance.
Producing the Pixel 8 in India taps into the country’s booming 5G market and its smartphone manufacturing prowess, potentially luring other manufacturers.
Most companies worldwide either haven’t adopted AI and machine learning (ML) yet or are still in the research phases. In North America, 42% of companies haven’t implemented AI or ML, while 22% are rolling it out and 21% are scaling up the technology, according to a June Workday survey.
The payments provider wants to boost payments volume by diving further into the music vertical
Ad firms are racing to identify “made for advertising” websites: Integral Ad Science announced an AI-powered tool to identify and redirect spending that would have been wasted.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
This growth could get an extra boost if Early Warning Services integrates it with its upcoming digital wallet
Apple would have to agree, and finding a new partner may not be that easy
Google joins the call for a federal privacy law: The company offered regulators a framework for US rules around advertising to minors.
Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape.
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.
US mortgage demand is at its lowest rate since 1995: The weak housing market is driving up demand (and prices) for rentals, which could lead to more interest rate hikes.
YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
Amazon expands drone delivery tests for prescription medications in Texas, potentially revolutionizing time-sensitive deliveries and sparking wider interest in the tech’s future.
After years of stronger growth during the pandemic, increases to marketing data outlays are slowing thanks to tighter marketing budgets, privacy regulations, and a need to show ROI.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.