42% of retail executives worldwide say the most important role of physical retail as omnichannel buying evolves is to provide an in-person component to the customer experience (CX), according to April 2023 data from Bain and Aptos.
Marketers embrace AI with a 7/10 optimism rating: AI's role expands in content creation and strategic marketing growth.
A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.
Reddit's IPO quest in a tough market: The platform is striving for $10 billion amid underperformance and intense competition for ad dollars.
Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.
Recent winter storms have added a slew of new challenges for EV owners who are facing longer charging times and reduced range. It’s the latest hurdle EV makers need to overcome.
Move over, Mother Nature: In the $1.8T global wellness market, consumers are more attracted to products that boast clinically proven vs. natural ingredients. Here’s what marketers need to know.
Nestlé follows trends to make sure it stocks the right merchandise. Moët Hennessy is headed to the Olympics as part of a global partnership. And The J.M. Smucker Company is choosing value over price. Here are three takeaways—each paired with a real-life case study—from NRF 2024: Retail’s Big Show.
Samsung’s latest Galaxy smartphones feature “on-device AI”: The consumer electronics company hopes that the technology will entice shoppers to splurge on a new device.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Mayo Clinic adds GLP-1s to its weight loss program: It’s yet another option for consumers to get prescriptions for obesity medications. Will Mayo’s esteemed clinical reputation set it apart from competitors?
Digital health startups to watch: We spotlight medication management platform DecisionRx and suicide prevention provider Vita Health on the back of fresh funding.
Diamond Sports Group looks to restructure post-bankruptcy: Prime Video to become pivotal platform for regional sports coverage.
Supreme Court justices face AI’s legal gravity: They’re concerned about government readiness and AI’s implications for the legal system, signaling a need for future legislation and regulatory standards.
Birkenstock sees big growth opportunities ahead: The company plans to push into untapped markets and expand into new categories. But those efforts could eat into its bottom line.
Richemont’s holiday sales jumped as shoppers splurged on jewelry: The company’s better-than-expected earnings underscored the growing divide between top-tier luxury brands and their less premium counterparts.
By collaborating with the Pentagon on cybersecurity and veteran suicide prevention, OpenAI is opening the door for other AI providers to cash in on government contracts.
Google hit by another round of layoffs as Pichai issues warning: Layoffs will continue as it invests more heavily in the AI race.
67% of US adults turn off cookies or website tracking to protect their privacy, putting it second only to changing social media privacy settings, according to a May 2023 Pew Research Center survey.