It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
Amazon is reassessing its office needs: With the retail giant in cost-cutting mode, it is pausing construction on its second headquarters near Washington, DC.
Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.
Consumers have shifted more their spending to dining out: But while restaurant industry sales are expected to rise 6.4% this year, the industry faces several challenges.
Retail media will be a $45 billion market this year and will continue to grow by about $10 billion in 2024, according to our forecast. Currently, the majority of retail media ad spend is driven by search. But the next phase will be driven by upper-funnel formats and in-store ad opportunities.
Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.
Complaint alleges that Talkspace dishonestly charges patients: We think the virtual mental health platform is in the limelight for the wrong reasons.
Best Buy touts its healthcare business while preaching patience: We think the retailer’s multifaceted health strategy is worth betting on.
Klarna is about more than BNPL: Its Kosma open banking platform is growing as the company creates new revenue streams on the back of its banking and payments infrastructure.
US plays catch-up to China’s tech dominance: Decades of sporadic tech funding have caused the US to fall behind China. With tensions rising, the stakes are high and progress slow.
Private 5G partnership could boost enterprise adoption: The rise in ransomware and security exploits in enterprise will accelerate private 5G solutions. Provider consolidation can go a long way in gaining adoption.
Munich is the new Cupertino: Apple’s investment in its new European Design Center puts it closer to top engineering and research talent as it expands plans to make all of its own key components.
Multimodal AI is the next big thing in search: Microsoft is training its Kosmos-1 AI model to understand the world visually. The goal is greater search capabilities and, ultimately, AGI.
Not everyone is a fanatic about livestream shopping: Fanatics Inc. looks to expand in sports memorabilia, but the US live commerce market remains underdeveloped.
It isn’t ready to give up on the main street consumer. Moving forward, the unit faces many hurdles to overcome its losses.
The Michigan State-affiliated credit union must develop the brand around the unique needs of Gen Z.