In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.
CVS, Kroger look to connect seniors with primary care: We explore how converting older consumers into patients is a big opportunity for retail health players.
Talkspace leans into women’s health services: We explore how the company’s tie-up with a menopause care platform aligns with its 2023 business strategy.
Preventive care screening goes on the grocery list: Walmart and RadNet have launched the first MammogramNow service at a superstore in Delaware. Will the target audience take time for a scan?
Lego and Fortnite are a match made in heaven: The two brands are melting pots of pop culture iconography, and a partnership is taking them to new heights.
Launch of Paramount+ with Showtime marks a new streaming era: The rebrand signifies the industry's move toward content diversity and market expansion strategies.
After three years, Epic Games wins its case against Google’s Play Store monopoly. App stores might need to alter practices to accept alternative payment options on online marketplaces.
Three generative AI startups get fresh funding: Mistral AI, Aleph Alpha, and Essential AI draw significant VC investments and signal a shift toward a more diverse sector.
Microsoft and AFL-CIO launch workforce alliance: It could promote worker-focused tech development and pro-worker policies amid concerns over mass tech job losses.
Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn’t seem to be a part of Shein’s plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.
Meta’s Audiobox, an AI for voice cloning and sound generation, has potential but faces restrictions and copyright concerns. Future commercial versions are expected.
Gen Z isn’t very worried about their privacy if banks integrate AI into their services. Other generations expressed less interest and more caution about AI.
Many are turning to cash as a budgeting tool amid the country’s cost-of-living crisis
The fintech wants to capitalize on the massive volume opportunity presented by the world’s top remitter
The company is trying to cut costs as it focuses on profitability ahead of going public
Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the “Real Housewives” franchise to build up its ad business.
Advertisers aren’t prepared for cookie deprecation. But “staying the course is not really a great option,” our analyst Paul Verna said during a recent “Advertising Trends to Watch for 2024” webinar.