Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.
Shein and TikTok hunt for logistics and supply chain operations talent: That’s driven them to open office spaces in Seattle, where they aim to poach current and former Amazon employees.
Domestic brands are gaining share in China’s beauty market: That’s dragging down demand for L’Oréal, Shiseido, and Estée Lauder.
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Wearables deliver real health value to patients: One-third of consumers around the world own a smart health wearable, and the majority feel healthier because of it. It’s all part of the shift toward clinical data.
Telemental health access varies by state: Consumers are comfortable with getting treated for a behavioral health condition via telehealth. But in some areas of the US, there’s limited availability.
Nutrition companies see GLP-1s as a market opportunity: We explore how health and wellness product manufacturers are using the hype around weight loss medications to their advantage.
Disney and Epic Games are a perfect match: High profile partnerships with Lego may have attracted the entertainment giant, which stands to beat Netflix at its own game.
US efforts to hinder China’s AI and semiconductor growth are undermined by billions in early funding from US VCs to Chinese firms, which now factor into the AI and chip race.
OpenAI, Google, and Nvidia are among 200 companies participating in the US government’s consortium to standardize safety. Will tech’s most competitive companies get along?
D-ID is giving generative AI chatbots an approachable face: The startup stands out for its financial stability in the challenging AI sector. Others could emulate its product focus and efficiency.
Kering, Neiman Marcus terminate partnerships with Farfetch: The company’s prospects are dwindling as shoppers prefer to shop at department stores or with brands directly.
Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It’s an ambitious campaign that required the help of Mischief, the creative agency behind last year’s viral Tubi Super Bowl ad. Sunday’s ads consist of two 30-second spots, one teasing a house listing on Opendoor’s site and the other showing the results of the sale—live.
Nvidia is worth as much as China’s entire stock market: Its bull run rests on smart strategic decisions on the AI chip front. It will be hard for rivals to catch up.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
An extended returns policy is the No. 1 experience-based reward that US adults would be most interested in receiving from brands, per Ebbo’s October 2023 survey.
While influencers bring authenticity and engaged audiences to partnerships,to create the best campaigns, brands need to uphold their side of influencer marketing relationships. “Affiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,” Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. “That’s actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.”
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.
The IAB Tech Lab says Privacy Sandbox doesn’t cut it: A scathing report criticized Google’s post-cookie solution and urged the company to delay its launch.
L’Oréal, e.l.f. Beauty, and Coty see double-digit growth as beauty demand soars: Demand for dermatological beauty, dupes, and fragrances is keeping all three companies on an upward trajectory.