The tech gap exacerbates the underserved cohort’s financial risk. Collaborating with digital challengers could change that.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Apple’s new hire points to Apple TV+ ads: The company hired a former ad tech chief as it prepares to develop a video advertising platform.
With Twitter ad revenues tanking and Twitter Blue in shambles, what’s left? The latest round of layoffs has left the company without a landing net.
AI here, AI there, AI everywhere: Meta and Snapchat are jumping on board as the artificial intelligence frenzy picks up pace.
Employees at banks with rigid in-office schedules are less compliant than those at more flexible firms.
But only a handful of the 150,000 new startups earned funding, causing the economy to miss out on up to £250 billion of new value, according to the Rose Review.
The atypical credit card automatically applies rewards to customers’ balances—a feature that can be appealing to money-conscious consumers.
US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.
Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
Target expects a tough year ahead: But there are several reasons why it may navigate slowing retail sales growth better than some of its competitors.
There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan.
Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.
This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.
Homeward places another bet on value-based rural healthcare: It’s improving access to care for seniors living in rural communities, but the terms of its value-based contracts will present challenges.
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.