It’s trying to catch up to Apple Pay, which added support for Venmo cards in October
57% of US ad buyers use performance metrics to help determine attention levels, according to an August 2023 survey from Integral Ad Science and YouGov.
More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
AI search is a chicken-and-egg problem for Google: Studies show the quality of search has gotten worse as publishers game Google’s ranking algorithms.
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon’s ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.
AI is taking off in Latin America businesses: An excerpt from our recent deep dive shares how top retailers from the region are implementing artificial intelligence—and in particular genAI—to upgrade their capabilities and CX.
UK shoppers pumped the brakes on spending in December: Sales fell at the fastest rate since the height of COVID-19 lockdowns, raising the likelihood of a recession.
Retail job cuts pile up: Even as Macy’s, Wayfair, and Stitch Fix cut staff, other retailers have good reason to feel optimistic about 2024.
Walmart raises pay, adjusts bonus structure for store managers: The move should improve employee engagement as well as the shopping experience.
To help keep return volumes down, retailers are trying everything from implementing return fees to ensuring product descriptions are as accurate and detailed as possible. But there are still a couple of out-of-the-box solutions that they could try, like leveraging peer-to-peer solutions to cut down on logistics costs or being more cautious around inspiring impulse purchases.
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Initial sales reflect demand despite steep cost. Some key streaming providers hesitate to build apps, reflecting both competition and caution in an emerging market.
AI hardware costs are rising, and subscription models may help manage server expenses. Cloud and AI app owners could see significant benefits.
General Catalyst will buy Summa Health: The VC firm plans to try out digital solutions with the Ohio-based health system. It could flop like Haven—or transform some aspects of the US healthcare system.
Medicare Advantage plans face a challenging year ahead: How might the various headwinds in front of MA insurers affect their businesses in 2024?
You are what you eat: As the food-as-medicine movement gains momentum, success depends on understanding consumers’ daily diets and the choices they make. A YouGov survey should pique marketers’ interest.
A copyright lawsuit against Anthropic could kickstart AI regulation: The governor of Tennessee is considering a sweeping AI bill as a major lawsuit hovers.
Meta to buy 350,000 Nvidia AI chips this year: Its plan to build an open-source artificial general intelligence has sparked swift criticism. Future regulation might hinder progress.
Google Cloud narrows revenue gap with AWS: It’s a sign that growth strategies have been paying off for the search giant, but there’s no guarantee the trend will continue.