Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry’s future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.

A proposed rate cut adds to Medicare Advantage insurers’ challenges: Some insurers depend on gov’t contracts for a big chunk of their profits — they may scale back benefits to maintain margins.

It’s no longer just nutrition and exercise apps that are popular: We explore which health app categories have the strongest demand and examine how developers can make their apps stickier.

Crocs expects its namesake brand’s sales to rise 6% to 8% in Q1: That comes on the heels of a strong Q4 in which its margins significantly improved.

OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.

Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.