75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Google isn’t prepared for the coming influx of AI content: The company said it doesn’t distinguish between AI and human-made articles on Google News.
TikTok users will soon employ AI to make their own tunes: An AI-powered music tool could help TikTok increase engagement and strike industry deals.
Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.
Apple's Vision Pro faces major absentees: A waiting game that challenges the future of immersive streaming experiences
Nearing a $1 trillion valuation, Meta rebounds with a strategic shift, reversing its post-pandemic slump and signaling a potential AI-driven Big Tech revival.
AI subscriptions surge. Will people pay? The technology is expensive for tech companies to run, and they need to turn a profit. Ads are an option, but hallucinations make it sketchy territory.
Google loses two more top AI researchers: The startup world beckons Big Tech talent, but an elusive road to profitability could thin the herd.
These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.
Google can access the UPI’s more than 300 million users by helping travelers make transactions abroad and send remittances with the UPI
Given its user demographics, this could signal worsening underlying stress on consumers
It’s trying to catch up to Apple Pay, which added support for Venmo cards in October
57% of US ad buyers use performance metrics to help determine attention levels, according to an August 2023 survey from Integral Ad Science and YouGov.
More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
AI search is a chicken-and-egg problem for Google: Studies show the quality of search has gotten worse as publishers game Google’s ranking algorithms.
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon’s ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.