Starbucks looks to broaden its appeal: Accessibility and inclusion considerations will guide the design of new company-owned stores.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
DoorDash takes its show on the road: The company plans to spend big on international expansion while deepening its push into non-restaurant categories.
Unveiling Magika as an open-source model for cybersecurity, plus investing in global standards, emphasizes Google’s role in AI safety.
Google’s Gemini Pro 1.5 is powerful and confusing: After a recent release and rebranding, Google is showing off another accomplishment in the AI race. Consumers might not care.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
X needs SMBs to replace high-profile advertisers, but will low CPMs do the trick? Smaller players are intrigued but are concerned by inconsistent conversion rates and brand safety concerns.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
The post-holiday hangover hit January’s retail sales hard: But the broader outlook for consumer spending remains strong thanks to healthy confidence and wage gains.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Influencers fail to disclose paid ads: The EU is eying tougher transparency laws at a time when influencer marketing spending is outpacing social media ad spending.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.