Netflix rounds out its best quarter with a WWE rights deal: The streamer is still seeing strong subscription and revenue growth thanks to an ad-supported boom.
Ecommerce executives are bullish about 2024: That’s driving a significant share to aggressively invest in areas such as marketing, technology, and infrastructure upgrades, per a survey exclusively shared with Insider Intelligence.
Google quickens the pace on AI tool deployment: It has grand ambitions to be the clear generative AI frontrunner this year. The path to the top entails courting consumers.
Microsoft moves to reduce reliance on OpenAI with new AI team: It’s targeting the industry’s AI cost-effectiveness problem, which could give it a key advantage in the race.
2023’s 5G sales slump could rebound in 2024, spurred by AI data centers and private 5G demand and driving the telecom sector’s diversified investment and growth.
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
To improve the shopping journey, 86% of adults worldwide want AI to help with product research or information, according to October 2023 IBM data.
On today’s episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.
Agencies prepare for a pivotal 2024: They’re balancing optimism and economic reality in a bid to harness new opportunities and foster resilience.
Meta lets users cut cross-app data sharing in the EU: The Digital Markets Act is forcing the company to weaken its advertising position to avoid penalties.
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
It may be a new year, but 2023 shopping habits aren’t going anywhere, according to Barbara Connors, vice president of strategy and acceleration at 84.51, a retail data company under The Kroger Co. Customers are still motivated by price and value, still expecting the shopping experience to seamlessly shift between online and offline channels, and still interested in buying private label goods.
A lot will change when third-party cookies are deprecated in Chrome, but some general programmatic ad spending patterns will stay the same. Programmatic direct will remain the most popular transaction method, while mobile will keep its sizable lead over other device categories.
In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.
Geopolitics and climate change threaten to upend supply chains: The current turmoil in the Red Sea and drought in the Panama Canal highlight the need to diversify the supply chain.
Only 3.7% of retail workers belonged to a union last year: That’s down from 4.3% a year earlier, as the labor movement fizzles out.
Temu’s most frequent shoppers are baby boomers and Gen X: The retailer’s ad blitz and gamification tactics are proving to be more effective on older consumers.
LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?
Patients generally trust their local health system: They feel much differently about hospitals outside their communities. Here’s how healthcare marketers can use this information to their advantage.
Making the case for heart health: Heart disease is the leading cause of death in the US and it’s getting more costly for employers and health plans. But getting employees to sign on will take some effort.