YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.
Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Walmart’s latest moves should boost its retail media revenues: It opened up off-site inventory to non-endemic advertisers and made it easier for smaller marketers to buy ads.
There’s strong demand for physical retail spaces: That’s driving up rents and occupancy costs.
TikTok Shop features e.l.f. Beauty for platform’s first Super Brand Day: The showcase could entice more large brands to make the leap as TikTok reduces support for small sellers.
The company bolsters security and offers credit monitoring after hackers leak data on the dark web. Lawsuits and fines may be on the horizon.
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.
Magna forecasts 9.2% growth in US ad market to $369 billion: political campaigns major driver, with spending expected to set records.
As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.
Microsoft uncouples Teams from Microsoft 365 globally in reaction to the EU’s antitrust probe—proving how regional rules can have a global impact.
Shein’s sales and profits soared in 2023: The fast-fashion retailer’s popularity among eco-conscious shoppers helped it surpass H&M and Inditex.
Microsoft to spend over $100 billion on Stargate: It’s partnering with OpenAI on a data center that could provide enough power to build an AGI. But the project faces real-world barriers.
The state’s largest remaining insurer dropped 72,000 policies, leaving California’s insurance commissioner scrambling to assure insurers they can be profitable there.
Ad blockers gain popularity despite ad policy strides: Google blocking billions of ads isn’t enough to stop consumers' increasing demand for unobtrusive, fast web experiences.
These rewards set the card apart from other flat-rate cards, but its redemption options and limited user base may inhibit growth
Consumers can turn off verification for certain purchases to ramp up the wallet’s convenience
The tools should help save Visa from growing card payment fraud losses and maintain its competitiveness with Mastercard