On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.
AI agents are coming—“It’s not years. It’s months,” said Adam Buhler, senior vice president of creative technology at Digitas.
CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Retailers struggle to combat fraud: More than half are seeing an uptick, while ecommerce merchants are particularly hard-hit. Retailers struggle to combat fraud: More than half are seeing an uptick, while ecommerce merchants are particularly hard-hit.
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Consumers haven’t quenched their thirst for Modelo Especial and Pacifico: Strong demand for Constellation Brands’ beer labels in Q1 helped it overcome its struggling wine and spirits businesses.
Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.
How are healthcare orgs advancing on health equity? They’re making progress, but health disparities are still far too prevalent in the US. We explore what needs to improve.
Medical claim denials are spiking: Provider-payer battles over denied claims result in a lot of wasted money. It may get uglier in 2024, particularly in the Medicare Advantage market.
80% of docs lost revenues from Change Healthcare cyberattack: Meanwhile, strong cybersecurity has generated 4X financial performance for some organizations. We detail how protecting against cyberattacks can drive financial returns.
Can Roblox make ads a staple of nonmobile gaming? The company has partnered with PubMatic to launch a bidding exchange for ads in a major shift for the industry.
Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.
Uniqlo looks abroad for growth: The retailer sees big potential in Western markets as sales in its native Japan slow.
NBCUniversal targets record ad revenues for Paris 2024, leveraging live streaming on Peacock: Reflects shifting focus to digital and diverse audiences in post-pandemic market.
Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.
Andy Jassy maps out a plan to boost Amazon’s bottom line: The CEO sees opportunities to further streamline Amazon’s fulfillment operations and boost advertising revenues.