A growing share of consumers want companies to take positions: That’s particularly true among younger consumers. But missteps by Bud Light and Target demonstrate the challenges of navigating that terrain.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.
What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.
Digitally native D2Cs will continue losing ground to established brands in 2024: But partnerships with wholesalers and marketplaces like Amazon, as well as a brick-and-mortar presence, could help narrow the gap.
X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.
The year sports streaming hit its stride: Thursday Night Football, Sunday Ticket, and more delivered strong results for streaming services after a slow 2022.
Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.
We look back at three of the biggest trends that influenced the credit card space this year.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Consumer demand for travel insurance takes flight: It’s up 126% compared to 2019 and 410% compared to 2020. Extreme weather and unpredictable geopolitical events are driving anxious “revenge” travelers to come up with a Plan B for their vacations.
High-net-worth individuals may be underserved—and overlooked: Some reach that status without realizing it and end up underestimating their insurance needs. A personalized risk management discussion can help educate them about solutions.
Some traditional automakers are making late but significant entries into the EV landscape. The transition to EVs has been a difficult one for car manufacturers, but partnerships and an increase in charging stations are starting to yield favorable results.
Walmart ends 2023 on a high note: The retailer is firing on all cylinders, as its strong value proposition drives healthy growth across its grocery, ecommerce, and advertising businesses.
Class action lawsuits against healthcare insurers bear watching: Humana and United Healthcare are accused of using AI predictive tools to automate claim denials, despite a high error rate. The cases could lead to greater scrutiny of how AI is deployed by all insurers in decision-making support.
AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.
Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
Taylor Swift leads US, Karol G tops globally: Vevo's 2023 charts reflect the growing influence of music videos in the industry.