Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.
Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.
Epic Games lays off 870 as gaming’s brutal year continues: The Fortnite creator joins many other studios going through layoffs but shows potential for the metaverse.
EU and French officials are probing Nvidia’s dominance in the GPU sector. Until competition gains traction, expect regulatory activity to persist.
Meta’s return-to-office policy is a ‘mess’: Reluctant in-office employees are finding there’s not enough space for them, but Meta wants to reduce, not expand, its footprint.
Apple’s gaming aspirations hinge on the iPhone 15, but the flagship smartphone struggles with overheating issues.
Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.
On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Women agree they don’t have enough life insurance, but insurers are still figuring out how to sell to them.
The California Insurance Commissioner’s plan to stop insurers’ exodus from the wildfire-devastated state hinges on newfound flexibility.
Advanced regulation in the country is propelling open banking use in the market
Nordstrom and Kohl’s are the latest retailers expected to post credit card losses, which could drastically cut into their revenues
The market is a large volume opportunity for Square as contactless cards push a payments transformation in the country
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Reddit users will be opted into personalized ads by default: The change drew more criticism from users and will have to be adjusted for certain markets.
Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It’s no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.
In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.
Experiential retail may not work for every merchant: Showfields, which features a rotating array of brands, has closed its Miami and New York City stores in recent months.
Most shoppers plan to reduce holiday spending this year: Cost concerns are driving consumers to start their holiday shopping early and look for deals.
Diverging from conventional industry strategies, Honda is addressing customers’ charging needs ahead of launching its electric SUVs in 2024.