Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.
New training models can clone the human voice and even alter tone, emotion, and accents. The potential for innovation is high, but so is the danger of scams and deepfake abuses.
Coursera launches a generative AI ‘coach’: The technology is a focal point for the education system as AI skills are in high demand. Now AI is teaching those skills too.
Generative AI faces an uphill legal battle: A number of copyright lawsuits are stopping advertisers from adopting the tech.
It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.
Retailers’ restrictive returns policies are paying off: The total return rate fell in 2022, despite ecommerce’s growing share of sales.
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Retailers face additional supply chain pressure as shippers suspend Red Sea crossings: The move is driving up delivery times as well as freight costs.
31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here’s the case for B2B marketing on TikTok.
Restaurants ended 2023 on a high note: Spending was up 7.8% YoY from November 1 to December 24, and that growth should continue as consumer sentiment improves.
The UK’s cost-of-living crisis has been a boon to Aldi and Lidl: But as food price increases slow, the discounters will have to find ways to retain their newly acquired customers.
Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.
Weight loss drugs work, but adherence rates are a mixed bag: Marketers know the better a product works, the longer consumers will use it. But less than half of adults were still taking these meds after three months. We dig into more research findings.
Patients’ pixel-tracking lawsuits hit hospitals: Meta’s Pixel tracker allegedly sent sensitive health information to social media platforms. Patients sued, and hospitals are paying up—both parties are losers.
Doctors’ presence on Zocdoc matters: Providers must enhance their online profiles and more effectively market their offerings to consumers—particularly as medical bookings skyrocket in the New Year.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.