Embracing stars and brands, BeReal strives to stay true to its mission: Platform aims to balance unfiltered authenticity with the need to commercialize.
TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
UPS sees significant challenges ahead: After reporting a 9.3% decline in annual sales in 2023, the company expects sales to rise as little as 1.1% this year.
US consumers will spend $25.8 billion to celebrate Valentine’s Day: That’s down slightly from last year, as spending per household is expected to decline 3.6%.
TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.
Starbucks posts weaker growth as headwinds weigh on sales: The company is facing pressure from cost-conscious consumers in China, as well as stagnating foot traffic in the US.
The Vision Pro’s technology and immersive user experience get high marks from reviewers, but its premium cost and concerns about developer support are barriers to adoption.
Docs should be kept in the loop on genAI investments: Getting input from physicians on which AI models to deploy and for which clinical purposes will help secure buy-in.
Consumers use CTV for health-related searches: Connected TV watchers looked for fitness and mental health content in early January, per Roku data. That’s a trend healthcare and pharma marketers should jump on.
It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
Google unveils new Bard-powered features for Android: Smartphones are a powerful way to connect users with generative AI. Prioritizing digital privacy is a winning strategy.
Apple could make history at WWDC this year: It’s planning big generative AI announcements that could help it catch up and potentially surpass rivals in key product areas.
Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.
AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.
Paramount+ to grow viewership despite layoffs: Focusing on global content and ad revenue as it contends with market upheavals and acquisition talks
The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets
The company saw strong card spend in FY 2024 Q1, and its performance was also propped up by its diversification into value-added services
Delinquency rates are growing alongside consumer spending, but a peak in its growth may be in the near future