The service can strengthen merchant relationships and give the card network an opportunity to monetize its troves of valuable data
The cards can bring the retailer stronger revenue streams and enhanced customer loyalty
The demand for BNPL shows the financial inclusion benefits it can bring, but it also carries overspending risks
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Winning Gen Zers’ deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers’ habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation’s preferences.
Stores possess value far beyond driving on-prem sales: That’s why retailers are investing heavily in brick and mortar even as online sales gains significantly outpaces offline growth.
Retail media just got even bigger. We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.
The world of retail media is always changing. Here’s what has caught our eye over the past few months.
TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.
Retailers turn to AI for supply chain assistance: Amazon is hoping its expanded tools fulfill demand for more sophisticated inventory management systems.
Branded merchandise is helping retailers create buzz: McDonald’s, Aldi, and Target are just a few of the companies relying on exclusive products to stay current with shoppers.
“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
A new survey reveals EVs face 79% more issues than gas cars, with plug-in hybrids coming in at 146% more. This adds another challenge to a consumer shift to green vehicles.
As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Revolution in women's sports: Deloitte sees revenue hitting $1.28 billion in 2024, driven by soccer and basketball.
One step closer to consolidation? Apple, Paramount discuss streaming bundle to compete on better compete on price in crowded market.
Threatening news link bans works again for Google and Meta: Canada’s government struck a deal with Google to pay publishers and keep news links.
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Generative AI players facing complex development challenges and internal dynamics are delaying key product launches to refocus on quality and market readiness.