While adoption will likely tick back up this year, mainstream use is still a long way off. Some payment providers aren’t worried about the timeframe
As A2A payments grow in the UK, the tool could collectively save Visa’s customers $419 million in fraud losses each year
Dollar General, Burlington benefit from consumers’ price sensitivities: Both retailers are gaining share as shoppers of all incomes search for value.
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.
Best Buy relies on promotions, AI innovation to combat sluggish demand: The retailer’s sales continued to drop in Q1 as consumers shy away from expensive purchases.
Dollar General shuts down mobile clinic pilot: It’s just the latest retailer to pull out of health clinics. Here’s what fewer health clinics mean for rural US residents’ health outcomes.
Why healthcare providers must build trust with patients: Understanding the drivers of patient retention is arguably more important for PCPs than acquiring new patients. Here’s why.
Yale study reveals ChatGPT shows racial bias: Medical racism in the US could infiltrate AI-powered tools designed to help patients.
TikTok may be responding to US political pressure: Bytedance may split its recommendation algorithm to address security concerns and avoid a forced sale.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.
Frankel's Chanel visit goes viral: The incident sparks debate on how to handle criticism in a world where creators are increasingly important.
The FAA approves Amazon’s Prime Air expansion, enabling distant drone deliveries. Competitors Alphabet and Walmart also advance their drone services, which could drum up investments.
Big Tech companies create an industry group to develop high-speed, low-latency hardware for AI model training. This could present a future rival to market-leader Nvidia.
Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.
This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.
Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.
Chewy autoship customer sales rose 6.4% in Q1: The company is finding more ways to drive consumers to spend, which helped boost net sales per active customer 9.6%.
Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.