Latin America’s retail media ecosystem is exploding: We share a glimpse from our recent survey into the region on who the dominant as well as up-and-coming players are in the space.
Next year, US influencer marketing spend will hit $5.89 billion, and 82.7% of marketers will use influencer marketing, according to our forecasts. While that figure still pales in comparison to the $75.08 billion going to social network ad spend, influencer marketing is growing at a faster rate.
US omnichannel retail media ad spend will increase by 22.6% next year for a total of $55.64 billion. One thing that could unlock spend even further? Standardization.
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Consumers see improvement in the customer experience, but pain points remain: Long wait times and repetitive customer service encounters continue to frustrate shoppers.
Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.
UK retailers face a difficult Q4 as recession fears swirl: Shoppers are focusing on necessities as inflation continues to erode buying power.
Google Cloud releases AI tool for healthcare industry: It promises efficient data retrieval for busy clinicians while raising concerns about data privacy and the necessity of vigilant fact-checking.
AT&T’s next media asset on the chopping block is DirecTV: The company is considering selling the struggling pay TV provider.
Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.
UK regulators scrutinize Snapchat’s My AI over child privacy concerns. Non-compliance could mean major fines.
US advertising sector added 3,000 jobs last month: Reflecting a broader resilient US labor market despite global challenges.
On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.
Meta pays big bucks for star-powered AI: It’s spending millions to craft AI personas of celebrities as a way to attract users. It’s also gaining a reputation it might regret.
The hidden cost of online ads emerges: Innovative strategies and collaborations pave the way for more environmentally-friendly campaigns.
Whether a virtual assistant gets a human name or a less personal descriptive label, it’s still promoting the financial institution’s image and branding.
Email marketing is the top area where US B2B and B2C marketers have increased their direct marketing budget in the past 12 months (62%), according to a survey from SeQuel Response and ISG.