Reddit amplifies ad tools: New features in Ads Manager boost campaign efficiency and audience targeting for advertisers.
Metro Bank’s plight causes flashbacks to US regional bank failures: The UK bank’s plummeting stock price may also raise questions in the minds of investors and depositors about the health of its fellow UK challenger banks.
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
Assistive tech helps banks tap into the large, growing market of disabled customers and avoid monetary and reputational risks.
Credit losses are climbing, credit conditions are tightening, and consumer sentiment is on the decline
The new rewards can help offset growing dissatisfaction with credit card rewards
Past “anti-steering” lawsuits have had mixed success, but it could put a dent in the PayPal brand
Latin America’s retail media ecosystem is exploding: We share a glimpse from our recent survey into the region on who the dominant as well as up-and-coming players are in the space.
Next year, US influencer marketing spend will hit $5.89 billion, and 82.7% of marketers will use influencer marketing, according to our forecasts. While that figure still pales in comparison to the $75.08 billion going to social network ad spend, influencer marketing is growing at a faster rate.
US omnichannel retail media ad spend will increase by 22.6% next year for a total of $55.64 billion. One thing that could unlock spend even further? Standardization.
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Consumers see improvement in the customer experience, but pain points remain: Long wait times and repetitive customer service encounters continue to frustrate shoppers.
Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.
UK retailers face a difficult Q4 as recession fears swirl: Shoppers are focusing on necessities as inflation continues to erode buying power.
Google Cloud releases AI tool for healthcare industry: It promises efficient data retrieval for busy clinicians while raising concerns about data privacy and the necessity of vigilant fact-checking.
AT&T’s next media asset on the chopping block is DirecTV: The company is considering selling the struggling pay TV provider.
Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.
UK regulators scrutinize Snapchat’s My AI over child privacy concerns. Non-compliance could mean major fines.