Ad budgets down the drain: $20 billion a year is wasted with MFA websites that consume 15% of ad spend while offering low-quality content, according to a new ANA report.
Google under fire: Gannett sues ad tech giant for alleged monopoly and deceptive practices.
Prime Day’s performance will be an early predictor of holiday season ecommerce demand—at the product category level and for specific merchandise. Retailers and brands should pay close attention.
TikTok takes aim at Shein and Amazon: The social app’s parent company tests selling products through the viral video app, which one executive describes as ‘a billion-person focus group.’
Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’
Chinese consumers’ cautiousness extended to 618 promotions: Sales growth slowed to its slowest rate since 2020, while JD.com, Alibaba, Pinduoduo, and others declined to release exact figures.
Target is expanding its next-day delivery radius: The move should allow the retailer to stay competitive with Amazon and Walmart.
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
Google scouts Pixel production options in India: Geopolitical tensions are a boon for the country’s burgeoning manufacturing sector, but challenges will make diversifying from China an uphill battle.
Spotify will finally offer Hi-Fi audio, but at a high cost: The company is planning a higher subscription tier, but competitors offer the perk for free.
US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Remote work is dividing the tech industry: Smaller tech companies thrive with remote work, attracting diverse talent and boosting productivity, while Big Tech's stricter in-person rules could undermine industry dominance.
Various services including Teams, Outlook, and OneDrive faced disruptions due to DDoS attacks by hacktivists. The incidents underscore the need for enhanced cybersecurity.
What banks can do to stay true to their commitments to reach net-zero emissions by 2050.
Banks can super-charge the customer experience through open communication via social media channels.
Citi said it’s planned for 5,000 job cuts this year, but that its new tech strategy will give customers a more personalized experience.