Walmart’s cost-cutting spree continues with Eloquii sale: The plus-size apparel brand is the latest to be offloaded as the retailer doubles down on its marketplace and Walmart+.
As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.
BeReal gets serious about increasing engagement and time spent: Its new feature allows users to actually post on the platform more frequently. Imagine that!
Coca-Cola, like other CPGs, is leaning on price hikes to drive growth: But it’s also expanding affordable options, particularly in emerging markets like India, to drive more customers to its stable of brands.
Instacart banks on education to win advertisers: Program offers training on use of self-service ad manager and ad formats.
On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.
Acquired content has been the engine of Netflix’s success: As streamers like Peacock and Paramount+ win back hits, could that cause a long-term problem for the streaming leader?
Subway’s sale could be finalized by May: The company reported strong same-store sales growth as it courts offers from a large pool of interested buyers.
Interest rates are rising. The housing market is cooling. Combine those factors with two years of home improvement projects during the COVID-19 pandemic and outlooks don’t look great for home improvement retailers. This has led them to focus on other revenue streams, including advertising, professional services, and loyalty programs.
Google DeepMind consolidates the company’s AI brain trust while it refocuses to beat back rivals such as Microsoft and OpenAI in the race for revenue-generating AI and a future beyond search.
Removing verified checks from thousands of users—including high-profile individuals and government agencies— escalates the risk of impersonation and misinformation.
With scores of data based on millions of conversations, Reddit is happy to help AI developers make their systems smarter, provided they pay for access.
The impacts that halting financing will have on economies and financial markets mean the transition must be gradual.
This deal looks a bit of a mess: The unbaked TD-First Horizon merger may never be finished.
Forthcoming open banking rules will cause deposits to fluctuate as consumers switch FIs. Banks must have enough liquidity to handle the movement.
But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.
Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.