Kaiser’s healthcare worker strike isn’t just about labor rights: The biggest healthcare worker walkout in US history will only widen the trust gap between patients and health systems.
Healthcare, pharma spend big on digital advertising: But growth in spending will slow for pharma into 2025 as healthcare marketers increase digital ad spending. All parties are following consumers deeper into digital channels.
Netflix integrates Nielsen One Ads: Better measurement could mean clearer insights for advertisers and greater transparency.
Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.
ChatGPT’s new update is an existential threat for publishers: The chatbot can now access information in real time, which could eat into news publisher traffic.
Concerns about anti-competitive behavior are barriers for cloud customers. Regulation could change the competitive cloud-provider landscape.
Google’s Gmail updates will affect marketers: Enforcing stringent sender requirements for bulk emailers could counter rising threats from AI-generated spam.
AI job postings surge on LinkedIn: The technology is a focal point for employers and job applicants across industries on the platform. It could have long-term systemic effects.
Helping Gen Z save for retirement—and navigate competing financial priorities such as student loans—gives banks an opportunity to form long-term relationships with young investors.
Supreme Court to decide the fate of the CFPB: Today’s oral arguments represent a turning point for the controversial agency. The question is whether the court’s ruling will strengthen, reform, or abolish it entirely.
More than 40% of AI and machine learning (ML) decision-makers worldwide highlighted improvements to their product or service quality as their primary driver for developing AI and ML applications, per a survey by S&P Global Market Intelligence. The same group of decision-makers also agree that cost savings in both IT and operational efficiencies (39%) and increasing innovation (39%) are primary drivers.
The offerings integrate Experian’s tool that uses bill payments to build a credit file
The company hopes giving limited access to exclusive perks and deals will convert new users
It’s not easy being green: While consumers say they want sustainability, demand is often weak if more environmentally friendly products come at a cost.
Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.
As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don’t need to be Amazon to launch a third-party marketplace—Macy’s, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.
Martech spending will be more conservative compared with previous years. Though economic forecasts are improving, B2B firms are still laying off staff and tightening their belts. Firms are reevaluating and consolidating their tech setups to maximize ROI. Many are “disinvesting” from technologies that fail to provide the desired outcomes.
Anthropic attracts billions from Amazon and Google for AI. Potential conflict arises with attached conditions. AI investment boom may lead to Big Tech power play.
Kroger courts Hispanic consumers with new private label, store concept: The grocer hopes its emphasis on authenticity and meeting local needs will win it goodwill from the fast-growing demographic.