Brands need to align internal goals and present a united front when working with a retail media network on strategies. In turn, retailers should give more access to performance data and enable brands to optimize via self-service options. To expand audience reach beyond bottom-of-funnel retail channels, collaborations between brands, retailers, and media companies will play an even bigger role going forward.
Microsoft’s new ad network helps retailers build and maintain their own media networks, boasting “ready-built demand, expansive ad supply, and access to high-intent shoppers.” Using Microsoft’s new product can help retailers reach profitability, according to the software company.
A third of internet users use it for security and to bypass tracking. Big Tech is cashing in on privacy while advertisers grapple with a changing landscape.
Walgreens blames tech issues for failed in-store retail media partnership with Cooler Screens: The retailer claims that the digital screens regularly failed to work and did not generate adequate revenues.
US new car sales rose in Q3 thanks to pent-up demand: But the effects of the UAW strike coupled with sky-high prices and interest rates could seriously weigh down future growth.
Fast food chains’ drive-thrus have room for improvement: A new report suggests there’s a prime opportunity for brands with efficient drive-thru operations to stand out from the competition.
The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.
AI at the heart of Google’s Pixel 8 plan: Pixel 8 leaks show advanced camera and natural language features. Google balances device ambitions with Search.
Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.
Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.
Epic Games lays off 870 as gaming’s brutal year continues: The Fortnite creator joins many other studios going through layoffs but shows potential for the metaverse.
EU and French officials are probing Nvidia’s dominance in the GPU sector. Until competition gains traction, expect regulatory activity to persist.
Meta’s return-to-office policy is a ‘mess’: Reluctant in-office employees are finding there’s not enough space for them, but Meta wants to reduce, not expand, its footprint.
Apple’s gaming aspirations hinge on the iPhone 15, but the flagship smartphone struggles with overheating issues.
Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.
On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Women agree they don’t have enough life insurance, but insurers are still figuring out how to sell to them.
The California Insurance Commissioner’s plan to stop insurers’ exodus from the wildfire-devastated state hinges on newfound flexibility.
Advanced regulation in the country is propelling open banking use in the market
Nordstrom and Kohl’s are the latest retailers expected to post credit card losses, which could drastically cut into their revenues