On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Amp, Amazon's live audio experiment, ends its broadcast: A reflection of the challenging landscape of digital audio platforms.
Microsoft to seal Activision Blizzard deal: Overcoming regulatory hurdles, it’s poised to become a gaming industry behemoth. But Microsoft must cater to players to be successful.
OpenAI wants to become a chipmaker: It’s looking to mitigate chip shortages and enhance AI model training, despite major chip design and manufacturing sector hurdles.
Key stat: 53.7% of US marketers will use Instagram Reels for influencer marketing this year, making it the top platform for influencer marketing according to our forecast.
Meta’s AI-powered creative ad tools are here: Announced in April, Meta’s creative tools could open up spending from businesses that can’t afford costly creative agencies.
On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.
Retailers cut nearly 71,000 jobs this year: That’s the second-most of any industry and a clear sign retailers such as Amazon are focusing more on their bottom lines.
As the DOJ’s antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. “The DOJ has a really strong case here,” said our analyst Evelyn Mitchell-Wolf on our “Behind the Numbers” podcast. “It's not looking great for Google.”
Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.
Uniqlo turns to India as China sales slow: The fast-fashion retailer is betting on the country’s large and increasingly wealthy population as it aims to reach ¥5 trillion in sales in five years.
It’s separating its IoT and connected car business from its cybersecurity unit so it can attract investors. But dividing its interests could open it up for acquisition.
Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.
Constellation Brands’ Modelo Especial’s sales soared in Q2: It was a similar story at Tilray, as its beverage alcohol revenues rose 17% thanks in part to Montauk Brewing Company.
Digital health startups to watch: We spotlight medical AI platform Corti and healthcare/pharma marketing solutions company Doceree on the back of fresh funding.
Kaiser’s healthcare worker strike isn’t just about labor rights: The biggest healthcare worker walkout in US history will only widen the trust gap between patients and health systems.
Healthcare, pharma spend big on digital advertising: But growth in spending will slow for pharma into 2025 as healthcare marketers increase digital ad spending. All parties are following consumers deeper into digital channels.
Netflix integrates Nielsen One Ads: Better measurement could mean clearer insights for advertisers and greater transparency.
Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.
ChatGPT’s new update is an existential threat for publishers: The chatbot can now access information in real time, which could eat into news publisher traffic.