YouTube’s steep Sunday Ticket pricing will pay off, but at what cost? Consumers now have to pay more than ever to watch football.
Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.
HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.
Lack of AI regulation could harm adoption in the US: Consumer protections could help elevate AI’s low appeal among Americans, which could boost revenue, workforce skills, and innovation around the tech.
Consumers want online banking tools that consider their specific situation. And they think banks still aren’t using personalization to the fullest extent possible.
Even with a booming start, the first quarter of the year quickly became unstable after multiple banks collapsed. Here’s what we think banks’ results will show.
They want to know about their relationship with the bank, how long they banked there, and if they got special treatment.
If the deal is terminated, one of the largest retail portfolios could turn into an industry-leading digital innovation opportunity.
Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
India’s new influencer rules are an overcorrection but still a positive: Wellness influencers must disclose their qualifications under recommendations they give.
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI.
Amazon has begun charging for returns to some UPS Stores: The move comes on the heels of adding a “frequently returned” warning on some items.
Nearly half (49%) of US adults are interested in AI-powered online search capabilities, per Morning Consult. Other popular applications of AI technology include recipes, roadside assistance, smart assistants, and product design based on consumer trends.
Regardless of changes in the market, marketers will always have to build their first-party data around the buyer’s information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.
Chipotle looks to reduce its environmental footprint: The retailer is the latest QSR chain to attempt to burnish its eco-friendly credentials.