As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.
Close to a third of US digital buyers will purchase from a company located outside the country in 2024, for a total of 71.8 million cross-border ecommerce buyers, per our forecast.
Platforms lean into livestream ecommerce despite tepid shopper interest: Just 18% of US adults have shopped via livestream—but TikTok, eBay, and Poshmark are forging ahead anyway.
Retail Media ascendant: GroupM forecasts booming growth, challenging traditional ad channels by 2028.
Easing inflation may not be enough to reinvigorate consumer spending: Persistent grocery inflation, student loan payments, and fears of a recession are prompting households to stick with penny-pinching.
Amazon presses forward with new generative AI tools: The retailer is determined to show clients and investors it can keep up with OpenAI and Google despite a slow start.
As the first carmaker to receive Level 3 authorization, it can now sell or lease cars with automated driving systems. It poses a big challenge for Tesla.
The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.
Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.
Uber Health adds grocery delivery: Uber’s healthcare division is joining the food as medicine movement—finally.
More players move into the at-home testing market: Healthcare companies are betting on at-home health tests. But most consumers aren't yet ready for the responsibility.
Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
FTC challenges Microsoft's Power Play: The agency seeks to block the $75 billion acquisition of Activision Blizzard due to antitrust concerns.
Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.
Twitter won’t pay Google Cloud, giving Meta a ‘saner’ option play: The repeat of its AWS bill refusal antic isn’t great timing given Meta’s preparation to launch a rival platform.
Bing finds its voice on desktop: Microsoft’s voice assistant pivot could continue to face revenue struggles if it doesn’t look beyond individual users and court companies.
Without its users, Reddit has nothing to advertise against: The company got a tough reminder on Monday when thousands of communities held a sitewide protest.
To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.