Twitter told investors its revenues dropped 40% in December: This, despite Musk telling the public he expected to be close to breakeven in ‘23.
Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
They want banking regulators to look into how banks that offer Zelle protect consumers as fraud concerns grow.
With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.
Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Lego’s revenues rose 17% last year: The retailer aims to build on that strong momentum by hiring thousands of workers.
Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.
Like-for-like UK retail sales grew 4.9% in February: That beat expectations thanks to stronger-than-expected sales of fragrance and jewelry for Valentine's Day.
Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.
The great big Tesla sale of 2023: The EV pioneer is resorting to discounts to sustain sales momentum while its new models are delayed. Meanwhile, safety recalls and growing competition could become unstoppable challenges.
Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.
Transcarent beefs up its benefits with 98point6 assets: The health benefits company adds an AI-powered virtual care platform while 98point6 redefines itself as a B2B health tech service.
Best Buy Health delivers hospital-at-home care: A new partnership with a major health system signals a serious pivot from consumer retailer to delivering healthcare solutions.
WeightWatchers enters the Rx business for obesity: Its acquisition of medication-based weight loss program Sequence signals an emerging digital health market trend—but consumers must be cautious of telehealth startups' claims.