Carbon’s new AI medical record tool may win over docs: The primary care startup needs to lean on tech to attract and retain employed physicians.
The game is Blizzard’s fastest-selling title despite launching in the middle of a Microsoft merger and suffering various connectivity issues.
Amazon missed out on billions in football sponsorships: The company’s first year of live sports streaming could foreshadow its competitors’ future.
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.
Retailers worldwide will spend $4.09 billion advertising on YouTube this year, per WARC Media. Next year, that figure will increase by nearly half a billion to $4.56 billion.
Hasbro sharpens its focus on toys and games: After a weak 2022, the company aims to drive growth from two key customer segments: preschoolers and adults.
Despite slow US adoption and economic downturn affecting advertising, TikTok’s 1 billion daily users and Instagram’s exit from live shopping present opportunities for growth.
Google to punish employees who don’t follow in-office rules: The strict approach is at odds with post-pandemic realities. Salesforce presents another path to achieving the same goal.
Recurring payments for Apple Cash can boost engagement and lure new users.
OpenAI CEO Sam Altman is worried he’s created a monster: His conflicting public comments might thwart ChatGPT market expansion efforts, giving messaging-savvy competitors an opening.
Scenario analysis at one bank showed climate risk isn’t hurting its bottom line. But its image is likely hurting.
HSBC says it plans to rebuild Silicon Valley Bank under its own brand, and aims to take operations global.
The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach
Financial lobbyists are gearing up for another pitched battle against the bill, which could destabilize Visa and Mastercard’s credit duopoly
Through a partnership with Volt, it rolled out account-to-account payment capabilities
Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.
Instagram may follow Snapchat and TikTok in deploying AI chatbots: Move promises to reshape user engagement and advertising but demands cautious implementation to ensure user safety
Whether you’re an established brand like Wendy’s or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. “I think paid is planned paid, and organic has opportunistic pay that could go along with it,” said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy’s.