Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).
Generative AI could revolutionize various verticals within banking. Here's our take on the top four areas where the technology could have the greatest impact.
A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.
Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.
Behavioral targeting works: That’s why investors are pouring $76 million into Wunderkind, which analyzes smartphone and desktop visitors’ real-time and historical browsing to determine their likelihood to convert.
In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.
Macy's and Best Buy are seeing a drop in sales of nonessential goods: Economic uncertainty, inflation force consumers to focusing on necessities like groceries.
Headline inflation across the Eurozone remained high at 8.5% in February: The European Central Bank could keep up interest rate hikes in an attempt to solve the malaise.
Una Brands raises another $30M in funding to buy more D2C brands: Like many ecommerce aggregators, it must find ways to benefit from its scale to succeed long-term.
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Instacart’s revenues and profits spiked in 2022, helped by its growing ad business: That could speed up the timeline for the grocery delivery company’s long-awaited IPO.
Instacart taps ChatGPT to further streamline online grocery shopping: The delivery platform is launching a new feature that lets customers “Ask Instacart” for assistance during their shopping journeys.
Digital health startups to watch: This week, we spotlight value-based care platform Vytalize Health and virtual sleep health company BetterNight on the back of fresh funding.
Pixel Watch’s latest health feature is more attention-grabbing than meaningful: Google is assuring that a new fall detection capability won’t trigger false emergency alarms. But it’s still not enough to catch up with Apple Watch’s market penetration.
Walmart boosts healthcare to trickle down to its bottom line: It’s adding 28 clinics in 2024 and has new partnerships to address health inequities. The moves could lure more shoppers to higher-margin products, like prescription and OTC medications.
On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.
YouTube rises in the music streaming ranks: Alphabet is showing diverse revenue potential beyond Search. Bundling subscriptions and offering AI cloud tools help offset pressure to release a blockbuster Bard.
TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.
Ransomware running rampant: Dish network is the latest high-volume service provider to be rendered inoperable by a weeklong ransomware attack, proving that large networks are vulnerable.
OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.