Target expects a tough year ahead: But there are several reasons why it may navigate slowing retail sales growth better than some of its competitors.
There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan.
Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.
This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.
Homeward places another bet on value-based rural healthcare: It’s improving access to care for seniors living in rural communities, but the terms of its value-based contracts will present challenges.
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Satellite connectivity segment emerges from MWC 2023: Apple’s iPhone 14 may have ushered in the ability to access satellites for emergency communications, but the technology is now ripe for wider mainstream applications.
Meta leaps forward in AI race with game-changing models: The metaverse champion’s AI models might solve the technology’s operating expense problem. It could help profitability and lower barriers to entry.
Google eyes early quantum dominance: It reached a milestone in quantum computing error correction that could give it an early industry lead and help secure more cloud revenue.
Mobile operators build a developer cloud: 21 of the world’s largest telecoms are teaming up with Amazon and Microsoft to create a developer cloud portal that could accelerate standards, but security could be a hurdle.
Life Sync lets customers adjust their financial goals on the mobile app to get more accurate advice quickly. But goals that always change can’t be reached.
It wants to develop more adjacent services for the Cash App ecosystem, which could help it maintain its Q4 growth trajectory.
Though both digital challengers are in the early stages of planning, the moves signal a more upbeat outlook for the IPO market in 2023.
ESG got the government sued, again: Wait until it sues back.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.