Authors sue OpenAI in one of the tech’s biggest legal challenges: Even if courts rule against OpenAI, it may not be possible to unlearn training material.
The blockbuster deal could reshape cloud gaming and boost competition while creating new advertising opportunities.
Bank sponsorships shift from sports stadiums to music venues: Gen Zers at outdoor music festivals this past summer were more likely than ever to see bank logos on tents and signboards.
ChatGPT sees revived usage as students return to school, even as competition intensifies; still, OpenAI must innovate and forge partnerships to sustain its lead.
TikTok to add Google Search integration: It’s part of the social media platform’s broader push for integrations pointing to possible “everything app” ambitions. Google could benefit, too.
Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Halloween spending is poised to hit a record high this year: NRF’s forecast expects sales to jump over 15% as more consumers participate in holiday-related events.
H&M is the latest fast-fashion retailer to charge for online returns: While the move could help cut costs, it could also dampen consumers’ desire to shop.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Uber Eats looks to expand its customer base: It plans to begin accepting SNAP benefits next year, as well FSA Cards, Flex Cards, and relevant waiver payments.
Digital health startups to watch: We spotlight medication adherence company Sempre Health and virtual exercise program Bold on the back of fresh funding.
WeightWatchers, Abbott partner on digital diabetes program: We unpack the offering and explore how the companies can get patients living with diabetes to enroll.
Doctors have strong opinions on where healthcare ads should appear: 61% of doctors trust healthcare ads on professional websites vs. on other websites. But almost half are bothered seeing those ads on consumer websites.
On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.
Darden Restaurants calls out uneven dining demand: While the restaurant chain’s casual brands are thriving, fine-dining sales fell as customers trade down or avoid eating out.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.