Nvidia and WPPs groundbreaking AI partnership will mean fewer jobs: The impressive tech will give advertisers enormous flexibility but by their own admission will result in job cuts.
Twitter's valuation takes a tumble: Linda Yaccarino faces challenges as new CEO amid falling revenues and reputation damage.
Another TikTok data controversy: App’s storing of major influencers' sensitive financial data on Chinese servers contradicts CEO's previous claims.
China’s example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.
Ad-supported video-on-demand (AVOD) services will gain more than triple the US viewers that subscription OTT video will this year, per our forecast. AVOD will add 13.3 million viewers, including 4.3 million from free premium platforms, for a total of 157.1 million. Meanwhile, subscription OTT services will gain 4.3 million viewers to reach 222.2 million.
The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.
Dollar General cut its full-year same-store sales and profit forecasts: The move dovetails with Dollar Tree and other discount retailers seeing lower-income consumers pull back on discretionary spending.
Macy’s and Nordstrom brace for softer sales as discretionary spending weakens: Beauty and off-price were bright spots during an otherwise challenging Q1.
Young adults have higher expectations in healthcare: Healthcare providers are losing young patients’ trust. Here’s what they can do to earn it back through in-person interactions.
Digital health startups to watch: We spotlight kidney care startup Strive Health and personalized health platform Lifeforce on the back of fresh funding.
Oak Street Health expands to four more states: Parent company CVS wants to reel in new senior members to help its bottom line.
Apple’s Reality Pro vs. Meta’s Quest 3: Reality Pro’s WWDC unveiling could signal a turning point for metaverse technologies. Meta could be a beneficiary with its affordable offering.
On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
55% of US broadband households use connected TVs for streaming services, making standalone devices like Google’s Chromecast less essential.
The White House and Commerce Department support aggressive EU proposals, while others fear competitive disadvantage. Meanwhile, Beijing seems to have the upper hand.
NBA gears up for upcoming rights negotiations: Potential shift towards multiple partnerships with both traditional broadcasters and digital-first platforms is possible.
Luxury spending in the US is returning to historical norms: Shoppers are increasingly focused on saving money and travel.
HP plans to release generative AI-enabled PC in 2024: It could surpass rivals that get cold feet on AI.
Amazon looks to reduce the number of damaged goods it sends: The retail giant is deploying artificial intelligence in several fulfillment centers to streamline its supply chain decision-making. (This article was written with the assistance of ChatGPT.)
JPMorgan is opening more branches and launching AI-powered tools to woo new customers.