Doctors have strong opinions on where healthcare ads should appear: 61% of doctors trust healthcare ads on professional websites vs. on other websites. But almost half are bothered seeing those ads on consumer websites.
On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.
Darden Restaurants calls out uneven dining demand: While the restaurant chain’s casual brands are thriving, fine-dining sales fell as customers trade down or avoid eating out.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
Website owners blame AI for Google Search downranking: A seemingly minor change caused an internet uproar. The future of authentic online information is at stake.
OpenAI unveils DALL-E 3: The upgraded text-to-image AI tool could be a boon for marketing and other industries. It also illustrates the generative AI sector’s challenges.
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.
Meta Verified faces creator backlash over support: Signifies hurdles in the shift from ad-revenue to subscription models.
The firm added new payment methods, a dynamic express checkout, and an A/B testing system
The Block CEO’s return to Square could include a crypto push
Musk suggests that X will charge users for access: The CEO’s words should be taken with a mountain of salt, but the change could be detrimental for the platform.
RFID technology makes Just Walk Out compatible with clothing and other softline shopping categories, opening it up to new use cases
Good deeds now may help banks do well later: USAA Federal Savings Bank got ahead of the impending government shutdown with an interest-free loan offering tailored to its military-affiliated customer base.
No change in rates expected at Fed’s September Meeting: But banks and consumers are still watching their budgets, and everyone’s already starting to worry about whether another rate hike will be forthcoming in November.
As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.
Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.
WhatsApp continues its push to become an end-to-end shopping platform: The messaging app is rolling out new features to make it easier to purchase items and services via chat.