Musk cuts safety staff at X amid content moderation woes: Twitter’s trust and safety team loses more employees. Users will be less likely to pay for a toxic platform.
C chipmakers are infusing AI capabilities in new chips. The move heralds a new era—“Siliconomy”—of blending silicon and software to make AI more accessible.
The second-largest employer in the US will hire 250,000 logistics workers, offering higher wages and bonuses despite sluggish retail and past layoffs.
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns. • In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role. • In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy. • In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels. Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.
The old form of social networking may be dying. But our forecast shows people spend more time on social platforms, so marketers need to be aware of what the new era of social media looks like. Gen Z and TikTok certainly dominate social media headlines, but Meta maintains a stronghold, even as it struggles to make new endeavors like Threads take off.
Target moves quickly to grab a share of holiday sales: The struggling retailer’s Q4 push will begin with the launch of its Target Circle Days sale on October 1.
Ikea adds a BNPL option: Letting customers pay for products in four installments removes a barrier keeping them from buying furniture.
US digital-only account openings will remain flat at just 200,000 every year from 2024 through to 2027, according to our forecast. Traditional account openings, however, will hover at 5.0 million and above during the same period.
US business confidence in China plunges to record low: But companies like Starbucks and Lego remain bullish about long-term opportunities.
US ecommerce back-to-school and holiday growth trends are usually pretty similar, but this year, growth will diverge. US ecommerce back-to-school and holiday spending growth were within 1 percentage point of each other in both 2020 and 2021, and closer to 4 percentage points apart in 2022, during a holiday season impacted by inflation, supply chain issues, and geopolitical concerns. This year, we forecast a US back-to-school ecommerce growth rate of 1.5%, slower than our forecast 11.3% holiday retail ecommerce growth.
Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.
Agility beats Tesla at mass production of humanoid robots: Its RoboFab will churn out 10,000 Digit bots annually, beating Tesla’s Optimus to market. Price is the limiting factor.
On today's podcast episode, we discuss what "Dr. ChatGPT" is most likely to help with, how close it is to replacing your physician, and why it might not be ready for the patient exam room just yet. "In Other News," we talk about the US government's efforts to bring down prescription drug costs and the prevalence of health-related misinformation on social media. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
One Medical subscriptions could become a Prime benefit: Amazon is looking to add primary care services to its $139-a-year Prime membership. That just might appeal to young adults worried about the cost of healthcare.
Seniors are confused by Medicare Advantage marketing: With 43 different MA plans to choose from, eligible members are likely to ignore marketing about new plans—unless they get the information they’re looking for.
How consumers perceive healthcare and pharma: They rate the sectors negatively compared with most other US industries. Here’s what it means for providers and drug developers.
Gaming and daytime TV controversies emphasize the importance of responding to public backlash: Both Unity and Drew Barrymore may have underestimated the power of a social media pile on.
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
Panos Panay brings a fresh vision, capable of reviving Amazon's languishing device portfolio. It’s a strategic gambit that could infuse new interest in hardware.