The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery “Shop Like a Billionaire” tagline several times on Fox during and after the broadcast of the big game. Here’s what you need to know.
Big Tech acts like its own worst enemy: Microsoft and Google are releasing products without thorough vetting, and the public is concerned. AI’s emergent properties make the problem worse.
Google wants to emulate Oracle’s cloud growth: The tech giant ditches contract requirements and will offer tiered pricing options. It’ll help attract cost-conscious customers and grow revenue to rival Oracle.
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.
Meta responds to consumer transparency demands: Its ad new transparency tool could build trust at a time when TikTok's is experiencing some erosion.
Black consumers prioritize brands that prioritize them: A new study highlights companies that resonate with a demographic group with growing purchasing power.
Amazon cuts ties with European distributors in latest cost-cutting measure: The move will reduce the retailer’s expenses while pushing more vendors to its third-party marketplace, but could worsen product selection and customer experience.
Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.
Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.
TikTok pushes to streamline social commerce: The company is quietly testing an in-app checkout feature with brands such as Pacsun, Revolve, and KimChi Chic.
Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.
With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.
Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.
Tesla sharing its Supercharger network: Tesla joins 16 companies providing 100,000 chargers in the US as part of the initiative to accelerate the EV transition. Government cooperation opens Tesla to billions in subsidies.
Aldi’s UK hiring spree signals inflation’speak: The grocer plans to add 6,000 employees in the market throughout 2023.
CPG companies need to find a new playbook: Nestlé is the latest to report falling sales volumes due to price increases as shoppers look for cheaper options.