Consumer sentiment isn’t in line with spending: Consumer spending surged in April despite people feeling glum about persistent inflation and the broader economic outlook.
Consumers stay loyal to grocers—but not brands—as they grapple with inflation: Forty-six percent of US shoppers won’t change where they buy groceries to save money.
We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they’re still willing to splurge on their favorite items.
By appealing the CMA Activision Blizzard decision, Microsoft started a judicial process that will delay various game projects and might devalue the companies involved.
Google accepts the lonely role of AI Pact pioneer: Likely bracing for fallout, Google is using its PR experience to demonstrate leadership in AI while OpenAI gives mixed messages.
ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
Max’s disastrous rollout won’t doom the service: Executives seem unphased by technical issues, and advertisers are sure to hop on board.
Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.
The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.
Nvidia strikes AI gold as it nears $1T market cap: The chipmaker is an early winner of the generative AI hype, stunning Wall Street with a blockbuster quarterly performance.
Insurers can use data to learn more about their clients and their business and to deliver personalized sales pitches.
An agile workflow typically used in the tech industry helped MetLife effectively market pet insurance.
The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt
The network discussed its crypto strategy at its North American Innovation Day
The European payments fintech hopes to appeal to businesses increasingly looking for unified commerce tools
Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.
Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights—along with $17.12 billion in issuer processing revenues.
Financial stress rises as high inflation, market volatility weigh on consumer confidence: Fifty-eight percent of US households are living paycheck to paycheck, including almost one-third of affluent households.