Lululemon keeps growing, at the expense of other athleisure players: The company’s Q4 revenues smashed expectations, contributing to market share gains and a bullish 2023 outlook.
Technology startups are finding it harder to scrounge for backing while investors play it safe in the aftermath of a banking crisis that could put the innovation economy in peril.
Microsoft, Salesforce keep workers happy amid job cuts: The companies earned the distinction of Glassdoor Best Places to Work across five countries. But more layoffs won’t necessarily reduce long-term costs.
Tech’s pace of disruption will tax social systems: Generative AI could create, transform, and eliminate jobs. A net economic and societal benefit will be difficult to achieve without regulation.
A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.
Insurers need to plan for more claims, greater risks, and new regulation.
Many businesses are finding themselves underinsured as inflation drives up prices. Insurers also blame inflation for increased payouts and lower profits. 2023 looks to be more of the same.
Tech innovation, climate change, and a poorly communicated value proposition are creating global protection gaps. Here’s how insurers can adapt and profit.
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)
TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.
China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.
OneScore uses alternative data like rent to measure creditworthiness, which can support consumers who have minimal or no credit history.
Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.
After a slight dip in 2022, US retail ecommerce sales growth will accelerate each year through 2027, according to our forecast. By that point, ecommerce sales will reach $1.736 trillion and make up one-fifth of total retail sales.
Increased price sensitivity is hurting brand loyalty: Inflation has caused 43% of consumers to stop shopping at a specific retailer.
Twitter “For You” changes, secret VIP list spark debate over transparency and fairness: the company’s shift from an ad-supported model to one relying on user subscriptions continues to be rocky.
Instacart Health expands food-as-medicine program: It’s partnering with more providers and developing new digital tools to help consumers in need access healthy foods.