US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.
LinkedIn launches multiple page updates: The platform is trying to encourage admins to post more often through new tools, potentially goosing B2B ad revenues in the process.
In times of economic uncertainty, it’s essential to foster an environment that both nurtures and challenges employees. In this discussion, Raval shares strategies to nurture a more collaborative, creative culture among employees, and how Frito-Lay is undertaking a digital evolution.
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
The FTC wants to stop the seemingly never-ending struggles to cancel unwanted subscription plans for gym memberships, cellular plans, apps, and more.
Snap expands its AR offerings to DTC merchants and enterprise clients: The move paves the way for more interactive shopping experiences and reduced returns.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.
Chip industry decries anti-pollution legislation: Companies don’t want toxic chemical regulation, but societal fallout might make it necessary. Using quantum computers to discover alternatives is a potential solution.
Though smaller than previous hikes, this one will still weigh on consumers, small banks, and even large, well-capitalized banks that are trying to help.
Financial regulators around the world are roasting US policymakers for being too lax on capitalization and diversification requirements for smaller banks.
SVB failure forced startups to think differently about cash: A neobank that banks startups is trying to resolve the hazards of having too much money to safely put in a bank.
Gap presses pause on its retail media business: The decision underscores the need to develop a unique value proposition in an increasingly crowded landscape.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.
TikTok will see 11.6% global user growth this year, according to our forecast. That’s about double Snapchat’s and Instagram’s expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year—if it manages to stay in the US, its biggest country.
Consumers don’t want to pay for shipping costs: Many are willing to put up with slower delivery times if it means they receive free shipping.