Big Tech players are missing out on smart home healthcare: Remote patient monitoring devices are driving growth in the smart home healthcare market, but there are many other opportunities for Big Tech devices in the market.
Healthcare marketers, check your mobile ad budgets: Online health consumers are using mobile devices to search for health information. Yet, healthcare marketers are lagging on mobile ad spending.
Consumers aren’t impressed with digital patient access tools: New and recurring business is on the line for healthcare providers who don’t pivot.
Beyond having to pay the largest GDPR fine, Facebook risks discontinuing its services in the EU, where it has 255 million users.
The memory chipmaker’s products getting blocked in China is another escalation that stifles innovation and competition.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.
Esports’ uncertain future: As viewership declines and major investors exit, companies are forced to cut costs.
On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.
Brands can take a page from lululemon athletica’s playbook and hold a dupe swap to show consumers what they’ve been missing or use social media to give a behind-the-scenes look at how a product is made. Other strategies include leaning into secondhand and adding less expensive alternatives.
Dick’s Sporting Goods continues to outpace the sporting goods market: The retailer’s sales grew 5.3% in Q1, while its net income rose 16.9%.
Apple about to cash in as ChatGPT tops App Store chart: With a 30% cut of ChatGPT subscription fees in the bank, Apple might make big AI announcements at WWDC.
Twitter’s Linda Yaccarino ready to take on Meta’s new platform: The race to replace Twitter is heating up. There’s a small window to attract a critical mass of users.
Planning before taking action and showing extra care in risky areas can help smooth out the merger.
The Bank of England said unreliable financial statements led it to reject the application.
Undue burdens on smaller banks could lead to more consolidation and make big banks even bigger.
There's still no clear answer on copyright and AI: The EU is putting the onus on individual parties to figure out these issues.
Influencer marketing is thorny without proper disclosures: Google just paid an $8 million settlement for misleading ads about its line of phones.
AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.