Online purchases will account for a growing share of total US retail returns.
Retailers need to deliver a good customer experience: That’s why 14% of retailers plan to hire additional staff and others are looking to self-checkout or checkout-free technology options.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Chipotle is launching its first spinoff in a while: That’s why 14% of retailers plan to hire additional staff and others are looking to self-checkout or checkout-free technology options. (This story was written with the assistance of GPT-3).
BeReal’s Spotify integration is a big next step: The app is adding the ability to share music and podcasts but should be careful not to wander from its core mission.
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
Big cloud courts Southeast Asian enterprises: Amazon, Microsoft, and Google are facing stiff competition in the region as China’s big cloud offers deep discounts. More lackluster earnings could be ahead.
Neeva’s AI search with sources: AI is heating up the search market and opening the playing field for smaller contenders. Results quality will trump speed to market.
Google has more than just Microsoft to worry about: As consumers give other search interfaces a try, that could ding Google’s search empire.
T-Mobile outage affects users nationwide: Widespread mobile and 5G disruptions are happening more frequently, with little accountability or explanation. They’re also affecting partner mobile virtual network operators.
Inflation hasn’t made a dent in travel demand: Airbnb, Marriott, and United all reported strong Q4 earnings despite higher prices for airfare and lodging.
Inflation is changing anxious consumers’ financial goals. Banks can play a big role in helping them feel supported.
They support the government’s open banking framework, and they expect to see financial accessibility improve for the underserved.
TD Bank and First Horizon Bank hope their plan will convince regulators to okay their deal.
eBay acquires 3PM Shield to guard against fakes and protect consumer trust: The ecommerce marketplace’s purchase comes as lawmakers, retailers, and brands take a harsher stance on counterfeits and retail theft.
Temu puts its US ambitions on display with Super Bowl ad: But the company’s customer service struggles could sink its chances of competing with Amazon and Shein.
Ad emissions matter: LATAM Airlines is one of a number of advertisers to consider the impacts of their campaigns.