Ads dominate Super Bowl LVII discussion: Spots run during Sunday's big game saw second lives on second screens.
Yelp looks to services sector for continued growth: The platform may have plateaued as a discovery engine for new restaurant and retail destinations.
Adidas faces a tough road to recovery: The company could lose up to $1.3 billion in revenues this year from unsold Yeezy inventory, while other big bets like Beyoncé’s Ivy Park line are failing to pay off.
Is AI-powered search profitable and sustainable? Scaling up commercial generative AI comes with high energy and environmental costs, adding to social concerns. Half-measures on the issue could damage market reception.
The latest in satellite internet news: Satellite internet investments are starting to take off and demonstrating how the technology can be effective in serving rural areas. Can increased competition bring down costs?
The new tool, Shopify Magic, uses AI to help merchants generate product descriptions. So far, Amazon has stayed quiet on generative AI, giving Shopify the chance to gain a competitive edge. But it may not last for long if Amazon decides to get in on the AI craze.
AI is a megabank money magnet: Bank of America’s 100-plus AI-related patents in 2022 were a plurality of its 608 total, while JPMorgan Chase topped an AI maturity benchmark.
They believe their FIs’ security measures are strong, but would like more controls—including biometric—for risky transactions.
It highlights the benefits and risks of the cloud, but doesn’t provide banks with much-needed guidance or standards.
After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.
Creator funds are out, tipping is in: Instagram is expanding a gifting feature that lets users pay Reels creators through an in-app currency in a move echoing TikTok and Twitch.
Netflix’s password sharing crackdown starts off rough: After a set of leaked rules provoked a backlash, Netflix’s plan is kicking off with that feedback in mind.
Ad execs don’t feel so dour about the industry landscape: Despite constant talk of a downturn, most executives are not reducing budgets this year.
“If you’re going to grow a brand, it’s not going to come to loyalty alone. You will have to reach more customers. You will have to have more customers buying more often.” That’s according to Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), speaking on the “Behind the Numbers: Reimagining Retail” podcast about his new book, “Breakout Brands: Why Some Brands Take Off...and Others Don't.”
Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas
Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.