TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.
Key stat: Nearly 60% of TikTok viewers are more likely to trust a brand after hearing about it from a creator compared with hearing about it from a standard, in-feed ad, said Sam Kimmel, global creator partnerships lead at TikTok, during a CreatorIQ webinar.
Temu, Pinduoduo parent PDD Holdings’ revenues surged 66% in Q2: The company’s heavy promotional activity helped win over cautious Chinese shoppers, a tactic that also benefited rivals Alibaba and JD.com.
E.l.f. Beauty’s Naturium acquisition will double its share of the fast-growing skincare market: The company is looking to take full advantage of the lipstick effect as shoppers continue to splurge on beauty.
Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.
More healthcare organizations pilot Google’s Med-PaLM 2: Google’s slow-and-steady generative AI rollout could help it gain long-term trust with healthcare partners.
CMS names 10 prescription drugs for price negotiations: 50 more brand-name drugs will be added by 2030. Here’s how this affects our US prescription drug spending forecast.
Teens feel better after using behavioral health apps: We examine why mental health app developers want to build features with younger consumers in mind.
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Despite reporting $2.2B in quarterly profits, T-Mobile announces layoffs in tech and corporate roles amid a broader restructuring, echoing an industry-wide trend of consolidation.
Google unleashes AI upgrades at Cloud Next: It’s staying neck-and-neck with Big Tech cloud rivals on AI. Beating the competition requires differentiation, blockbuster performance, and the right pricing.
ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.
Digital ad spending benefits from post-pandemic travel interest: Despite a rosy outlook, risk remains.
MetLife adds digitized help for bereaved families to its claims services: The Empathy app will offer personalized, step-by-step guidance for settling estates as well as access to emotional support.
The BNPL firm gave a rosy forecast for its next fiscal year after beating Q4 forecasts—but it’s still falling behind Klarna.
Reddit launches "Mod Helper Program" amid moderator tensions: Initiative seeks to reward helpful advice but faces mixed reactions.