Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective.
Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.
Ad spending growth is an illusion: Dentsu downgrades its 2023 ad spend growth forecast due to macroeconomic factors and inflation.
What Insider and Gannett strikes mean for publishing: The industry’s long decline has made it hard for companies and workers to meet at the table.
Adding mobile plans to existing Amazon Prime subscriptions has the potential to entice millions of wireless customers looking for a cheaper alternative.
Meta’s reversal on remote work bound for fallout: The news comes at a bad time as record layoffs wrap up, metaverse doubts linger, and morale hangs by a thread.
AI cost nearly 4,000 tech workers their jobs in May: Jobs aren’t the only casualty of the AI workplace upheaval. Brace for a quality-control crisis.
GetYourGuide and Hostaway score massive funding rounds as leisure travel demand holds up: But industry profit margins are under pressure as business travel remains below prepandemic levels.
Information collected from customers’ online behavior provides endless opportunities to align with their financial needs.
It’s not solely due to their tech expertise—they provide a better overall customer experience throughout the process.
Adding non-payments uses could make the wallet more convenient, helping Google pull new users and grab spending
But internal and external tensions continue to give the rising super app trouble.
More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.
Soon you’ll be able to chat on BeReal: The authentic social media app is finding ways to increase time spent before turning on revenue streams.
This year, US consumers will pay over $35 billion in retail membership fees, according to our forecast. Some 53% of that will go to Amazon, making it by far the biggest player.
Netflix’s enhancements to its ad-supported tier has helped it amass 5 million monthly active users worldwide, though its password crackdown could slow momentum. Meanwhile, Max, the combined streaming service of HBO Max and Discovery+, debuted to “early positive feedback,” and Paramount+ hopes partnering with Showtime will prevent it from losing subscribers.
While many businesses are still trying to get to grips with some of the original implications of GDPR, technology is refusing to stand still. The rapid rise of generative AI is testing the bounds of data protection regulators.
Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.
Amazon Prime, Walmart+ woo customers with new perks as fee revenue growth slows: We expect paid membership fee revenues to grow just 6.5% this year.