On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
More QSRs are revamping their loyalty programs in the face of economic uncertainty: Noodles & Company, El Pollo Loco, and Denny’s are the latest to offer personalized rewards to drive long-term engagement.
Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.
As Texas considers sports betting, the future of a lucrative industry is at stake: FanDuel, DraftKings, others compete for dominance in a divisive, fast-growing market.
Unreported attacks could lead to fines and penalties from government regulators, legal liability for damages to the victims, and an increase in future breaches.
OpenAI is Big Tech’s canary in a coal mine: Google’s AI chatbot for search is coming. Its hesitancy is vindicated as OpenAI gets hit over digital privacy violations and defamation.
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
The SEC charged Frank’s founder with fraud for misleading JPMorgan about user data. Expect more scrutiny of fintechs’ data in due diligence for deals.
CEO Jamie Dimon believes the US banking crisis isn’t over. We give our verdict on his comments.
FedEx announces massive consolidation plan in a push for greater efficiency: The company will combine its Ground and Express units to eliminate redundancies and improve the customer experience.
The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.
T2 app looks to reap benefit from Musk’s blue check mark flub: Alternative platform offers users a way to port over their Twitter verifications.
The gender pay gap at UK banks last year ranged from 17.1% to a whopping 51.1%.
A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.
It’s trying to mitigate the growing threat that card networks face at the online point-of-sale from open banking.
Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.
Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users’ digital activity have only risen.
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.