GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
The need for supply path optimization (SPO) arises from concurrent trends—among them cost reduction, sustainability, privacy compliance, and inventory quality assurance. The deprecation of third-party identifiers is also fueling SPO initiatives, and supply-side platforms (SSPs) are particularly at risk of being disintermediated by more intimate first-party data partnerships between publishers and buyers. SPO is behind a few recent developments:
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
Free returns are becoming more elusive: Retailers are turning to final sales more often to get rid of unwanted inventory and eliminate the possibility of returns.
Uber's in-app video ads rollout: Play to rake in retail media ad revenues could leave users and privacy advocates concerned.
Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.
Amazon’s health, personal care, and beauty sales soar: Our forecast expects sales in the category will grow 24.1% this year.
Everyone is feeling the impact of rising food prices: SNAP recipients are buying less food, while higher-income shoppers are shifting spend to lower-priced options like Walmart and Dollar General. (This article was written with the assistance of ChatGPT.)
UK grocery prices are finally coming down, to consumers’ relief: Inflation expectations are also ebbing as warm weather and pay hikes drive sales.
Using social media to attract patients: Consumers, especially younger ones, are engaging with health brands on social media. That’s a big patient acquisition opportunity for healthcare marketers and providers.
NY health systems battle over trademark colors: The health systems are in court over advertisements using a “confusingly similar” shade of purple in their advertising campaigns. It’s a battle over patients—and trademarks.
Take a selfie, get a doctor’s appointment: A new AI-powered mobile app reads patients’ vital signs, schedules appointments, and suggests lab tests. Will consumers trust it?
An overwhelming vote in favor of user-replaceable batteries in electronics aims to improve e-waste management. It could lead to major design changes and longer device lifespans.
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
AI companies are running out of free content to train on: They are working with publishers on copyright deals that could range in the millions.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current retail media era, the partnerships that make the most sense, and how social media plays a role in this space. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail media. Join our analyst Sara Lebow as she hosts vice president and analyst Andrew Lipsman and analyst Max Willens.
Google trails Microsoft on valuation, leads on fundamentals: Microsoft rides high on OpenAI’s tech, but there might be trouble in paradise. Google and Meta are anchored by technical investments.
Oracle job cuts raise questions about growth outlook: Despite promising market performance, a troubled VA contract has spurred layoffs. It could thwart Oracle’s full AI healthcare cloud growth potential.
The neobank launched the Ultra card, which offers travel, lifestyle, and investment perks. But stiff competition will pose a challenge.