Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).
YouTube is positioned to be an advertising powerhouse. It’s one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform’s Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube’s high standing also makes growth difficult. Here are five charts summarizing YouTube’s position and potential.
The collaboration benefits Ford customers, who get access to an expanded charging network, and it also helps Tesla tap into federal funding.
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
UK shoppers are reluctant to trade down in beauty: We break down how “the lipstick effect” is acting as a buffer for UK beauty retailers in inflationary times.
California consumer advocates push to ban five chemical additives in food products: The move is notable given that federal regulators, rather than states, typically determine the safety of additives.
TV is still king for healthcare advertising: Older adults get multiple ad impressions because they spend so much time with TV. But social media is where adults under 55 are spending their media time.
Healthcare prices are climbing at the fastest rate in 15+ years: Consumers are using more healthcare services, and that’s driving up costs for all insurers. But expect pushback if premium prices surge in 2024.
Generative AI + blood sugar management all in one app: The app is being marketed to patients who may not have easy access to continuous glucose monitors and could benefit from predictive insights on their blood sugar levels.
Restaurants see opportunity even as more consumers look for savings: Operators plan to hire over 500,000 workers this summer in anticipation of strong demand, but sales may fall short as diners pull back.
An IPO could put Shein's business model under the microscope: Both the retailer's profitability and sustainability in selling trendy, cheap apparel could be subject to inspection.
Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.
Google is about to change the internet as we know it: It’s speeding up its generative AI cadence as OpenAI rocks the App Store. Competition for users will spur continuous upgrades.
Leaked sales document reveals Amazon’s AI strategy: By billing itself as the more experienced vendor offering greater AI model variety, Amazon is hoping to preserve its dominant cloud standing.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.
The Big Tech firm’s financial ecosystem boasts a larger user base, but FIs offer different value propositions.
The millennial couples-focused app touts AI-powered investment strategies, but it could intimidate some users.
After political pressure caused a potential acquisition deal to collapse, Citi will navigate icy IPO waters.