ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.
Digital ad spending benefits from post-pandemic travel interest: Despite a rosy outlook, risk remains.
MetLife adds digitized help for bereaved families to its claims services: The Empathy app will offer personalized, step-by-step guidance for settling estates as well as access to emotional support.
The BNPL firm gave a rosy forecast for its next fiscal year after beating Q4 forecasts—but it’s still falling behind Klarna.
Reddit launches "Mod Helper Program" amid moderator tensions: Initiative seeks to reward helpful advice but faces mixed reactions.
The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.
Banks and fintechs look to insurance to boost profitability and customer loyalty: A survey finds financial executives think that offerings embedded in websites and apps are becoming a must-have, rather than a nice-to-have.
Smart carts enable brands to put their products right in front of shoppers as they move through the store. Digital cooler screens use bright, informative visuals to pique consumer interest. And digital end caps add an element of interactivity to the old-school format. Here’s how retailers can put them to use to up their retail media game.
Membership-based retailers might have an edge in retail media. While most retail media networks tout first-party data and closeness to purchase as benefits of this burgeoning channel, membership stores like Sam’s Club, BJ’s Wholesale Club, and more have rich troves of historical data on its members.
Key stat: About 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels, putting the platform above TikTok, Facebook, and other popular social networks for creator use, according to Mavrck.
Brands can capitalize on social trends with real-world products and programs, but they have to be able to act at the speed of TikTok. That means giving creators autonomy, having a strong brand identity, and keeping a close eye on trends.
Rate hikes prompt consumers to shop for new auto insurance: But the increases haven’t kept pace with the rising cost of parts and labor, as insurers’ balance sheets show.
US new vehicle sales are expected to rise 15.4% in August: Despite that strong growth, there may be limits to consumer ability to maintain that pace.
What’s happening? Active user figures are falling on both X (the platform formerly known as Twitter) and Meta’s Threads, which started strong but has stumbled recently, with more than 80% of users logging off. Their loss could be LinkedIn’s gain, as both Gen Z use of the platform and B2B ad spend there increase.
Hostess Brands wants to cash in on CPG acquisition boom: The Twinkie manufacturer is reportedly seeking a buyer as snack demand stays strong.
Boots leans into beauty: The UK retailer plans to open a beauty-only store that offers free consultations and skincare advice.
Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.
Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.