Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Can ‘Lord of the Rings’ become the next mega-media franchise? After a $2 billion deal fell through, owner Embracer Group is doubling down on the property.
US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.
Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Understanding context and ensuring privacy will be a challenge for AI as it helps Gmail users draft and refine emails.
London-based iPhone challenger Nothing Phone is coming to the US: It’s up against a smartphone sales slump and Apple’s market-defying performance. Pricing for younger consumers is the key factor.
Vodafone and CK Hutchison plan to merge their UK carriers, creating the country’s largest wireless network. Consolidation could result in higher pricing and poor service.
Flush with palimony from its breakup with TD Bank, First Horizon is flaunting its new, independent status.
Though the agency is in charge of developing a data rights rule, it will take a hands-off approach to the rollout to empower consumers.
BNY Mellon and MoCaFi will deliver disaster relief and payroll disbursements, and basic banking services to the unbanked.
TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.
EU antitrust case could have a massive impact on Google: As in the US, regulators are considering forcing divestment in ad tech business.
Capitalizing on Twitter turbulence: Meta gears up to launch Threads, an Instagram-based alternative.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Visual search is coming to TikTok Shop: While the technology may drive more consumers to use TikTok as a product discovery and research tool, it may not boost sales.
Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.