Ideas for regulating AI include ingredients lists and use-case-specific rules.
Its financial wellness app motivates consumers with monetary incentives to take control of their financial lives.
YouTube upfront highlights innovative ads and AI focus: Platform aims to give advertisers new ways to engage as data shows it is gaining US TV viewers.
Retailers and consumers disagree on priorities: A new study finds that retailers’ top goal is to improve customer service, while consumers care most about being rewarded for loyalty.
On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
It’s getting hard to ignore the organized retail theft problem: Home Depot, Walmart, and Target are among the retailers ringing alarm bells about the growing crime issue.
Nearly three-quarters of US marketers will increase retail media spending this year: But lack of a universal measurement standard will continue to hamper their abilities to get the most out of their investments.
The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
A $3.6 billion investment can secure the American chipmaker as a key supplier in various Japanese industries for years to come.
FTC wants digital health companies to clean up their apps: The federal agency is rewriting its Health Breach Notification Rules for mobile health apps and fitness trackers. Marketers need to read the fine print.
TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
Retailer-health system tie-ups can build consumer trust: We examine how these partnerships can help capture the two-thirds of patients who don’t get care at retail health clinics.
The new legislation will impose fines on TikTok for continuing operations in the state and on Apple and Google for enabling app downloads.
Upfronts are Netflix’s coming-out party: This is the week it became an ad company. Really.
CTV ad fraud surges: It’s up 69%, with unprotected campaigns bearing the brunt of the fraud.
Foot Locker stepped in it in Q1: The company’s comparable store sales fell 9.1% and its net income was roughly half of analysts’ expectations.
Google might have the most powerful AI model: Controversy about secretive advanced AI models will grow, with training data a focal point. Allowing third-party auditing could help win public trust.
UK’s BT plans massive 55,000-worker layoffs: The telecom giant cited AI as a reason. It’s part of a growing trend that has workers on edge and policymakers caught flat-footed.