There's still no clear answer on copyright and AI: The EU is putting the onus on individual parties to figure out these issues.
Influencer marketing is thorny without proper disclosures: Google just paid an $8 million settlement for misleading ads about its line of phones.
AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.
The majority of shoppers value convenience: But what people consider convenient can vary by age, with Gen Z consumers prioritizing features like self-checkout and millennials favoring price comparison tools.
The AI-assisted search revolution will take place primarily on the nonretail battleground, which is still dominated by Google. But Google lost share of the market last year, and Microsoft and Apple are starting to appear a little closer in Google’s rearview mirror.
On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
Chinese retailer Miniso aims for the US to be its biggest market: Unlike Shein and other budget-friendly Chinese retailers, stores are a key piece of its expansion plan. (This article was written with the assistance of ChatGPT.)
Retailers have largely resolved their inventory gluts: After paring back their excess inventories, they’re ready to fill their shelves with new goods this fall.
Meta's foray into microblogging: Social giant will launch its decentralized text-based app next month—and it’s seamlessly integrated with Instagram.
Fast-growing Five Below expands its presence in outlet malls: While the majority of the discount retailer’s stores are in strip malls, it is opening stores in other areas.
Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers’ top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.
Amazon is the top dog of US retail, accounting for 37.6% of all US ecommerce sales this year for a total of $431.11 billion dollars, according to our forecast. While the giant has a successful stronghold in many US industries, Amazon isn’t dominant everywhere, especially as it pertains to a physical footprint and getting consumers comfortable with its elite tech. Here are a few areas Amazon hasn’t overtaken—yet.
The company was once all in on cloud computing but is selling off the business unit as part of its massive restructuring. The move raises questions about its future business focus.
Google, Twitter breathe sighs of relief over Supreme Court ruling: The decision pacifies tech’s fear of a broken internet and revenue losses, but Section 230 controversy is far from over.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Strike, streamers, and sports: Programming emerges as a key differentiator to retain subscribers and minimize cancellations
ESPN moves towards standalone streaming: Declining linear TV revenues and growing demand for digital sports content force Disney’s hand.
Breaking up with Google is hard, Samsung discovers: The smartphone giant has paused swapping search engine deals over market concerns. Microsoft might have to pay a premium to win contracts.
The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.
After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.