NFL looks to get younger viewers in its game: League enlists Gen Z influencers to capture Sunday Ticket signups, but it could be a hard sell.
News media make gains in trust: US poll puts The Weather Channel at No. 1 but shows differences across political persuasion.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
Bergdorf Goodman puts a high-touch spin on the circular economy: The retailer launches a five-step program that encourages customers to edit, repair, alter, resell or give away their luxury items. (This article was written with the assistance of ChatGPT.)
Will an IPO cause Reformation to change? The womenswear maker is eyeing an IPO, but doing so could put stress on its eco-friendly business model.
Amazon and big-box stores are likely to win from Bed Bath & Beyond’s collapse, while fast-fashion retailers could score displaced David’s Bridal customers. But keep a lookout for underdogs like Etsy, which may bring in shoppers looking for personalized party supplies in Party City’s absence.
SVB and First Republic Bank failures hit VCs: Small VCs are struggling to get bank loans, delaying startup investments. AI sector risk could make banks wary of the VC climate.
Meta’s robust financial rebound might lack staying power: Its commercial AI and social media growth struggles put Meta’s metrics in a dimmer light. It’s time for a fresh product.
Bring faith in banking back to America: To stem regional banks’ bleeding, calls grow for a systemwide deposit guarantee.
Regional bank stocks are tanking even though their fundamentals are sound. Short selling might be a reason.
The 48% who said they’re concerned tend to be less educated, with lower incomes.
Ad agency employment is doing just fine: Hiring is on the rise, despite the in-housing trend.
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
Hulu was the star of upfront streaming spend in iSpot.tv’s March survey, with 74% of brands and advertisers saying they were allocating spend to the platform. YouTube TV also had a huge showing, with almost half (48%) of respondents saying they were assigning spend to it. Peacock, Roku, and Paramount+ rounded out the top five.
Macy’s made $144 million in ad revenues last year: While that’s up 34% YoY, the retailer sees significant opportunities for growth. That led it to partner with The Trade Desk.
On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.
US consumers are cutting back on retail subscriptions as costs bite: That’s driving retailers to focus on subscriber retention over growth.
Last month, Meta said it would use generative AI in ad creation by the end of the year. Not long after, Google announced generative AI ad plans of its own in the form of tools that will “remix” ads based on client goals. Neither company has released details of what these AI updates will look like, but the changes are big news for advertisers, agencies, and everyone in between.