Gen Z will represent 20% of the US population in 2023, and nearly 40 million of these Gen Zers are adults. This is the data you need to understand how to reach them—and tap their growing buying power.
Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.
Netflix thinks its next big hit will come out of South Korea: Many of its major shows in 2022 came from abroad, and Netflix is trying to expand in Asia-Pacific.
TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
After years of growth, esports hits a bump in the road: Competitive gaming leagues are experiencing slower viewer growth and could lose share to metaverse campaigns.
Lunar New Year is big business in China, but Western marketers haven’t quite figured it out: Brands have a selling opportunity, but it’s a work in progress.
Chatbots are AGI stepping stones: DeepMind might release a ChatGPT competitor called Sparrow sometime in 2023. Chatbots are part of a much bolder vision to alter society with artificial general intelligence.
Apple unloads new Macs featuring Apple Silicon: The latest Mac mini and MacBook Pro models could blanket more of the desktop and notebook market in 2023.
Smaller loan provisions and huge net interest income gains hint that banks will likely be resilient through an economic downturn.
The FTC looks to crack down on greenwashing: Companies that use terms like “sustainable” and “carbon-neutral” could be required to substantiate their claims, or pay heavy fines.
A community reinvestment group is calling out the bank for breaking promises made in its community benefits plan.
The crypto culling will continue and fintech partnerships will abound in banking, business, and insurance.
Spending was consistent with prior quarters in 2022. But consumers may struggle to pay down card debt if economic headwinds pick up in 2023.
Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you’d think.
Could Lowe’s retail media in-housing be the start of a larger trend? The retailer’s decision to bring some functions in-house might spur others to follow suit, but lack of ad experience could prove a major stumbling block.
Twitter takes a creator economy cue from Reddit and Twitch: Its new “coins” feature isn’t a terrible idea, but it’s coming at a challenging time for the creative class.
AI is already here—creating marketing copy, generating images, even writing an ad for Ryan Reynolds’ company. Here are five charts to help you mull over the advantages of AI. A word of caution: We expect progress to be slow if resources and budgets continue to be tight.