Fanatics anchors its live shopping strategy around collectibles, celebrity streams: The company’s newly launched live commerce platform is aiming to attract viewers first, shoppers second.
Shein is losing market share to Temu: That’s fueling the fast-fashion retailer’s fierce battle against Temu as the two fight over everything from talent to suppliers.
Walmart is bullish on India: The retailer increased its stake in local ecommerce player Flipkart, deepening its reliance on the country to drive sales and marketplace growth.
Despite a 24% YoY smartphone shipment decline, Apple increased its US market share to 55% in Q2. Apple's robust service and subscription ecosystem can capture consumer interest.
A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.
YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Women's sports ascendant: ESPN's shift to an all-female SportsCenter and growing ad revenues signify a paradigm shift in sports marketing.
Microsoft decides to sit out 2024 political advertising: The company’s ad tech firm, Xandr, will ban campaign ads, along with other categories like alcohol.
Another quarter of silence on Netflix gaming: The streaming service has costly investments in games but has gone eerily silent despite major releases.
Intel's surprising profit is driven by 307% YoY revenue growth in foundry services despite CPU and server sales struggles. An AI-specific chip is forthcoming.
Google’s RT-2 robot signals the AI revolution’s next chapter: The tech giant is creating a symbiotic relationship between robots and AI that could mean AGI is coming sooner than expected.
Why Threads is stumbling to rise above Twitter’s fall: Meta might be succumbing to Twitter’s lower social media standards under Musk. User experience and compelling features are the solutions.
Struggling PacWest sold to Banc of California in rescue deal: The merger of regional rivals reflects the revival of banking M&A as smaller lenders seek greater scale and strength.
The Farage debacle is really about customer relationships: Navigating political risks isn’t easy, but improving communications about account closures ought to be on every bank’s to-do list.
Travel demand boosted both networks’ volume, but the two also face regulatory pressures
It will help the ecommerce giant better compete with Amazon, which offers similar card programs
Activity on X/Twitter suggests a new marketing campaign for Apple Pay is in the works, possibly hinting at an Apple Pay Later rollout or other new features
Netflix wants its ad business to grow faster: Unsatisfied with revenue growth and Microsoft as an ad partner, Netflix is lowering CPMs and seeking other sellers.
The ghosts of this year’s three regional bank failures still hover: US regulators are proposing that big banks increase their capital levels to protect against future crises. We’re not sure this will do it.
“[Marketers] need to have the ability to connect disparate data sources, while also getting consumers’ permissions and knowing how they want to be reached,” Tim Finnigan, director of product marketing at Verisk Marketing Solutions, said on a recent “Behind the Numbers” episode. Here are three customer identification challenges and how marketers work to overcome them.