In 2023, US B2B spend on third-party marketing data will increase 3.2%, a slight slowdown from the past three years, according to our forecast. Next year, growth will rebound and spend will approach $4 billion.
McDonald’s introduces plant-based McPlant Nuggets in Germany: The fast-food giant, which developed the product with Beyond Meat, said it may expand availability into other markets based on customer demand.
There’s a notable shift in where consumers buy groceries online: Mass merchants are attracting more monthly active users while grocers see their numbers decline.
DoorDash has 50% more DashPass subscribers than it did a year ago: Growing that subscriber base should help it drive customer retention and boost basket sizes.
Another delay for Apple’s mixed reality headset: It’s been working on the technology for its next big product since 2015, but now delays are due to software and hardware issues. How can Apple succeed at a time of economic upheaval?
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.
The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery “Shop Like a Billionaire” tagline several times on Fox during and after the broadcast of the big game. Here’s what you need to know.
Big Tech acts like its own worst enemy: Microsoft and Google are releasing products without thorough vetting, and the public is concerned. AI’s emergent properties make the problem worse.
Google wants to emulate Oracle’s cloud growth: The tech giant ditches contract requirements and will offer tiered pricing options. It’ll help attract cost-conscious customers and grow revenue to rival Oracle.
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.
Meta responds to consumer transparency demands: Its ad new transparency tool could build trust at a time when TikTok's is experiencing some erosion.
Black consumers prioritize brands that prioritize them: A new study highlights companies that resonate with a demographic group with growing purchasing power.
Amazon cuts ties with European distributors in latest cost-cutting measure: The move will reduce the retailer’s expenses while pushing more vendors to its third-party marketplace, but could worsen product selection and customer experience.
Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.
Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.