Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.
Tensions with China flare faster than the US can build its production base: Ford’s CATL partnership for EV batteries illustrates that US dependence on China’s manufacturing won’t be easily overcome.
Bing’s bot has poor boundaries: Users reported inaccuracies and unhinged rants by Microsoft’s AI-search engine. Rushing product releases instead of properly testing before deployment could hurt AI safety and investment.
Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.
Wahed brought on the firm to provide will-writing services and legal advice to its customers who follow Sharia law.
NY-based Comun will use the funds to create a resource hub for Spanish-speaking Latino immigrants to the US.
It released draft legislation to provide more safeguards for UK consumers, many of whom are under financial strain.
For TikTok, the second time’s the charm: The app’s creator fund has had repeated issues with payouts. But rather than adopt another model, it’s revamping the fund.
In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.
Online purchases will account for a growing share of total US retail returns.
Retailers need to deliver a good customer experience: That’s why 14% of retailers plan to hire additional staff and others are looking to self-checkout or checkout-free technology options.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Chipotle is launching its first spinoff in a while: That’s why 14% of retailers plan to hire additional staff and others are looking to self-checkout or checkout-free technology options. (This story was written with the assistance of GPT-3).
BeReal’s Spotify integration is a big next step: The app is adding the ability to share music and podcasts but should be careful not to wander from its core mission.